Overview

This hoarding at Dhauli Square is a large 40×30 ft non-lit billboard positioned facing Bhubaneswar city. Dhauli is located approximately 8 km south of central Bhubaneswar along NH-16 (the Kolkata-Chennai corridor) and is known for the historic Dhauli Giri hills and the Shanti Stupa. The location connects the state capital with Puri and southern Odisha, making it a significant point along a busy national highway route. This hoarding offers visibility to both local and outstation traffic moving toward Bhubaneswar, as well as tourists and pilgrims visiting Dhauli's religious and heritage sites.

Location Highlights

Dhauli Square sits on the National Highway 16, a major arterial route connecting Bhubaneswar with Puri and beyond. The area benefits from steady highway traffic, religious tourism to the Shanti Stupa, and daily commuter movement from nearby residential zones and surrounding towns. The locality includes a mix of semi-urban settlements, educational institutions, and small commercial establishments. Proximity to the state capital ensures a consistent flow of vehicles throughout the day, with increased movement during weekends and religious festivals.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 50,000–85,000 vehicles/day along this stretch of NH-16, including private cars, buses, two-wheelers, and commercial vehicles.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, primarily tourists, pilgrims, and local residents visiting shops and religious sites.

Peak Activity Periods: Morning hours (7:00 AM–10:00 AM) and evening hours (5:00 PM–8:00 PM) see heightened traffic as commuters travel to and from Bhubaneswar. Weekends and public holidays witness increased tourist and pilgrim movement.

Primary Audience: Daily commuters, highway travelers, tourists visiting Dhauli heritage sites, pilgrims, and residents of surrounding semi-urban areas.

Advertising Potential: The hoarding's highway-facing position and proximity to a significant religious and heritage landmark make it suitable for brands targeting both local audiences and outstation visitors. The large format ensures visibility from a distance, though non-lit status limits nighttime impact.

Hoarding Specifications

• Dimensions: 40 ft (width) × 30 ft (height)
• Total Display Area: 1,200 sq ft
• Monthly Price: ₹77,998
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High during daylight hours; limited at night
• Suitable Advertisement Size: Large-format creative with bold visuals and minimal text for quick readability

Best Suited For

• Automobile brands and dealerships
• Real estate developers
• Tourism and hospitality services
• Consumer durables and electronics
• Educational institutions
• Healthcare and wellness brands
• FMCG and beverage companies
• Financial services and insurance

Why Choose This Hoarding?

• Positioned on National Highway 16, a critical route connecting Bhubaneswar, Puri, and southern Odisha
• Captures highway traffic moving toward the state capital and coastal destinations
• Attracts tourists and pilgrims visiting Dhauli's historic and religious sites
• 1,200 sq ft display area ensures high visibility from a distance
• Serves a mixed audience of daily commuters, families, and outstation travelers
• Cost-effective option for brands seeking highway exposure near Bhubaneswar

Campaign Suggestions

• Launch campaigns for automobile brands targeting highway commuters and outstation buyers
• Promote real estate projects in and around Bhubaneswar to homebuyers and investors
• Advertise tourism packages, hotels, and resorts for travelers heading to Puri and coastal Odisha
• Highlight FMCG and beverage brands for quick recall among highway traffic
• Feature educational institutions and coaching centers targeting students and parents from surrounding areas

Important Note

Estimated daily vehicle traffic, footfall, and weekly unique reach figures are approximate estimates based on the surrounding locality's characteristics and are not measured statistics of the hoarding itself. Reliable public measurements are unavailable.