Overview

This 30×30 ft non-lit hoarding is located at Salepur Bus Stand in Cuttack district, Odisha, positioned on the route facing Kendrapada. Salepur is a significant commercial and transport node in the Cuttack region, serving as a transit point for commuters traveling between Cuttack city, Kendrapada district, and surrounding rural areas. The location near the bus stand ensures consistent exposure to inter-district travelers, daily commuters, students, and local shoppers. The hoarding provides advertisers with access to a mixed demographic combining urban and semi-urban audiences across multiple economic segments.

Location Highlights

Salepur functions as a commercial hub connecting Cuttack city with the coastal district of Kendrapada and nearby towns such as Mahanga and Tangi. The area surrounding the bus stand includes local markets, shops, educational institutions, and small businesses catering to both residents and transit passengers. The route facing Kendrapada typically experiences moderate to heavy traffic throughout the day, particularly during morning and evening hours when commuter movement peaks. The locality serves agricultural communities, small-scale traders, government employees, and students traveling to educational centers in Cuttack and nearby areas.

Traffic & Footfall Insights

Based on the area's profile as a regional bus terminal and commercial zone, approximate estimates suggest the following:

Estimated Daily Vehicle Traffic: 12,000–28,000 vehicles/day — comprising buses, auto-rickshaws, two-wheelers, and light commercial vehicles. Traffic volumes are influenced by market days and festival seasons.

Estimated Daily Footfall: 8,000–18,000 pedestrians/day — primarily bus passengers, shoppers, vendors, and local residents accessing the market area.

Peak Activity Periods: 7:00 AM–10:00 AM and 4:00 PM–7:00 PM — coinciding with commuter travel schedules and evening market activity.

Primary Audience: Inter-district travelers, daily commuters, agricultural traders, students, small business owners, and rural-to-urban migrant workers.

Advertising Potential: The hoarding's position near a busy bus stand ensures repeated exposure among regular commuters. The facing direction toward Kendrapada captures outbound traffic, making it suitable for brands targeting semi-urban and rural markets in coastal Odisha.

Hoarding Specifications

• Dimensions: 30 ft (W) × 30 ft (H)
• Total Display Area: 900 sq ft
• Monthly Price: ₹31,499
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High during daylight hours; moderate visibility near bus stand lighting during evening
• Suitable Advertisement Size: Full 900 sq ft display recommended

Best Suited For

• FMCG brands targeting semi-urban and rural consumers
• Banking and financial services (loan products, savings schemes)
• Mobile networks and telecom providers
• Agricultural inputs (seeds, fertilizers, equipment)
• Educational institutions and coaching centers
• Healthcare services and diagnostic centers
• Government schemes and public awareness campaigns
• Consumer durables and two-wheeler brands

Why Choose This Hoarding?

• Located at a key inter-district transit point with consistent commuter traffic
• Captures attention of daily travelers between Cuttack, Kendrapada, and surrounding areas
• Affordable monthly rental suitable for sustained long-term campaigns
• Large 900 sq ft display ensures high visual impact
• Reaches both urban and rural demographics in a single location
• Positioned in a commercial zone with active market presence

Campaign Suggestions

• Launch regional campaigns targeting rural and semi-urban consumers across Cuttack and Kendrapada districts
• Promote banking products such as Kisan Credit Cards, microloans, and savings accounts for agricultural communities
• Advertise mobile recharge offers, data plans, and telecom services for value-conscious users
• Highlight agricultural products, equipment, and government schemes during sowing and harvest seasons
• Create awareness campaigns for educational programs, skill development, and vocational training

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on typical patterns observed at regional bus terminals and commercial areas in Odisha. These are not measured statistics specific to this hoarding. Reliable public measurement data is unavailable. Actual performance may vary based on seasonal factors, campaign design, and market conditions.