Overview

This 20×10 ft non-lit hoarding is strategically positioned on the approach road towards Puri in Uttara, Odisha. Located in the Pubasasan area, this hoarding captures traffic moving towards one of India's most important pilgrimage destinations. The inventory offers affordable visibility for brands targeting both local commuters and the steady flow of pilgrims and tourists traveling to Puri.

Location Highlights

Uttara is situated in Khordha district, along the corridor connecting Bhubaneswar to Puri, two major cities in Odisha. The locality experiences consistent movement due to its proximity to the Puri route, which carries both daily commuters and religious tourists year-round. The area has a mix of residential settlements and roadside commercial establishments serving travelers. Being on a route toward Puri—home to the famous Jagannath Temple—ensures regular traffic throughout the year, with significant spikes during major festivals like Rath Yatra.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 12,000–28,000 vehicles/day, including cars, buses, auto-rickshaws, two-wheelers, and occasional tourist coaches.

Estimated Daily Footfall: The surrounding locality may experience 800–2,500 pedestrians/day, primarily local residents and travelers stopping at nearby shops or rest points.

Peak Activity Periods: Traffic typically peaks during 7:00 AM–10:00 AM and 4:00 PM–7:00 PM on weekdays, with sustained activity on weekends and festival periods when pilgrim movement increases.

Primary Audience: Local commuters, pilgrims traveling to Puri, families on religious trips, tourists, and intercity travelers.

Advertising Potential: Based on the area's profile as a transit corridor to a major pilgrimage destination, this hoarding provides consistent exposure to a diverse audience mix of devotees, tourists, and daily commuters.

Hoarding Specifications

• Dimensions: 20 ft (W) × 10 ft (H) — 200 sq ft display area
• Monthly Price: ₹10,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Clear sightline for vehicles approaching Puri
• Suitable Advertisement Size: Standard flex printing compatible with 20×10 ft format

Best Suited For

• Religious services and temple trusts
• Hospitality and lodging near Puri
• Travel agencies and tour operators
• FMCG brands targeting pilgrims
• Regional food and beverage brands
• Automotive services and fuel stations
• Local retail and grocery chains

Why Choose This Hoarding?

• Pilgrimage Route Advantage: Positioned on a key approach road to Puri, capturing year-round religious and tourist traffic
• Affordable Pricing: Monthly cost of ₹10,000 makes it accessible for small and medium businesses
• Diverse Audience: Reaches both local residents and intercity travelers
• Sustained Visibility: Benefits from consistent daily commuter flow and seasonal tourist spikes
• Regional Brand Building: Ideal for businesses serving the Bhubaneswar-Puri corridor

Campaign Suggestions

• Promote pilgrimage packages, temple town accommodations, or spiritual tourism services
• Advertise regional food products, beverages, or snacks popular among travelers
• Launch awareness campaigns for local retail outlets or service centers along the route
• Highlight automotive services, repair shops, or fuel stations convenient for travelers
• Promote cultural events, festivals, or local attractions in the Khordha-Puri region

Important Note

The estimated daily vehicle traffic (12,000–28,000), footfall (800–2,500), and weekly unique reach figures are approximate estimates for the surrounding locality based on its geographical and commercial profile. These are not measured statistics specific to this hoarding. Reliable public measurements for this exact location are unavailable.