Overview

This large 50 ft × 30 ft non-lit hoarding is strategically positioned at Jatni Gate facing Khurda Road in Jatni, a prominent locality in Khordha district, Odisha. The site benefits from its placement on a key route connecting Jatni to Khurda, making it visible to daily commuters, local traffic, and transit passengers. As Jatni serves as an important junction town with connectivity to Bhubaneswar and the Khurda railway network, this hoarding offers consistent exposure to both intra-city and inter-city audiences.

Location Highlights

Jatni is a growing semi-urban town situated approximately 25 km southwest of Bhubaneswar, the state capital of Odisha. The locality around Khurda Road is characterized by moderate commercial activity, residential neighborhoods, and steady vehicular movement due to its connectivity role. The area experiences traffic from commuters traveling between Jatni, Khurda, and Bhubaneswar, as well as local shoppers and students. The presence of Khurda Road railway station in the vicinity contributes to regular transit-related movement, though the hoarding itself is positioned on a surface road rather than directly at the station.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 18,000–32,000 vehicles/day along this corridor, comprising two-wheelers, auto-rickshaws, cars, and light commercial vehicles. Reliable public measurements are unavailable.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, including commuters, shoppers, and local residents.

Peak Activity Periods: Typical traffic in this locality is likely to peak during 7:30 AM–10:00 AM and 4:30 PM–7:30 PM on weekdays, coinciding with work and school timings.

Primary Audience: Local commuters, middle-income households, small business owners, students, and transit passengers traveling via Khurda Road.

Advertising Potential: The hoarding's large size and location on a connecting road offer steady daily exposure, particularly suitable for brands targeting semi-urban and regional audiences in Odisha.

Hoarding Specifications

• Dimensions: 50 ft (W) × 30 ft (H)
• Total Display Area: 1,500 sq ft
• Monthly Rental Price: ₹1,05,000
• Lighting: Non-Lit
• Property Type: Hoarding
• Visibility: Clear frontal visibility for traffic moving towards Khurda
• Suitable Advertisement Size: Large-format designs with bold visuals and minimal text

Best Suited For

• Regional FMCG brands and household products
• Banking and financial services targeting semi-urban markets
• Educational institutions and coaching centers
• Automobile dealerships and two-wheeler brands
• Retail and grocery chains expanding into Tier-3 towns
• Telecom and digital payment services
• Real estate projects in Khordha and Bhubaneswar periphery

Why Choose This Hoarding?

• Positioned on a connecting road between Jatni and Khurda, ensuring consistent commuter visibility
• Large 1,500 sq ft display area allows for impactful creative execution
• Faces traffic moving towards Khurda, capturing attention at a natural viewing angle
• Located in a growing semi-urban locality with rising consumer purchasing power
• Suitable for long-term regional brand-building campaigns in Odisha

Campaign Suggestions

• Promote regional FMCG products or local brands with strong visual recall
• Advertise bank schemes, insurance, or microfinance services for semi-urban audiences
• Highlight educational programs or skill development courses for students and young professionals
• Launch new retail outlets or franchise opportunities in the Jatni-Khurda belt
• Showcase two-wheeler or tractor models popular in semi-urban and rural Odisha

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on geographical and commercial characteristics. These are not measured statistics specific to this hoarding. Actual exposure may vary depending on seasonal factors, road conditions, and local events.