Overview

This 18 ft × 18 ft front-lit unipole is strategically located on Mahadev Ghat Road, near Rohnipuram Talab, facing the Raipura Bridge in Raipur, Chhattisgarh. Positioned along a significant arterial route connecting multiple residential and commercial zones, this unipole offers consistent visibility to commuters traveling between Old Raipur and key neighborhoods like Raipura, Rohnipuram, and adjoining areas. The location benefits from steady traffic flow throughout the day, making it a reliable choice for sustained brand exposure.

Location Highlights

Mahadev Ghat Road is an important connector in Raipur's urban fabric, linking the older parts of the city with developing residential colonies. The proximity to Rohnipuram Talab and the strategic positioning facing Raipura Bridge ensure visibility from multiple angles. The surrounding area is characterized by a mix of residential complexes, local markets, educational institutions, and small commercial establishments. The locality experiences consistent movement of commuters, school traffic, and local residents, creating a diverse and engaged audience base.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

• Estimated Daily Vehicle Traffic: 25,000–50,000 vehicles/day
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day
• Peak Activity Periods: 7:30 AM–9:30 AM, 12:00 PM–2:00 PM, 5:30 PM–8:00 PM
• Primary Audience: Middle-income families, students, working professionals, and local shoppers
• Advertising Potential: Consistent daytime and evening visibility; suitable for campaigns targeting both commuter and residential audiences

Important Note: These traffic and footfall figures are approximate estimates for the surrounding locality based on road hierarchy and land use patterns. They are not measured statistics specific to this unipole.

Unipole Specifications

• Dimensions: 18 ft (Width) × 18 ft (Height)
• Total Display Area: 324 sq. ft.
• Monthly Rental Price: ₹150,000
• Property Type: Unipole
• Lighting: Front Lit (ensures visibility during evening and night hours)
• Visibility: Clear sightlines from Mahadev Ghat Road and approaching Raipura Bridge
• Suitable Advertisement Size: Medium to large format static creatives

Best Suited For

• Real estate developers and housing projects
• Educational institutions and coaching centers
• FMCG and consumer durables
• Retail brands and local businesses
• Automotive showrooms and service centers
• Healthcare and diagnostic centers

Why Choose This Unipole?

• Located on a key arterial road with consistent commuter traffic
• Front-lit design ensures round-the-clock brand visibility
• Positioned near a prominent landmark (Raipura Bridge) for easy identification
• Captures both residential and commercial audience segments
• Affordable monthly pricing for sustained long-term campaigns
• Suitable for both local and regional brand messaging

Campaign Suggestions

• Launch campaigns for residential projects targeting local homebuyers
• Promote back-to-school or admissions campaigns for educational institutions
• Advertise consumer electronics and appliances during festive seasons
• Highlight retail offers and new store openings in nearby markets
• Build brand recall through consistent presence on a daily commute route

Important Note

The traffic, footfall, and reach figures provided are approximate estimates based on the characteristics of the surrounding locality, road hierarchy, and typical movement patterns in this area of Raipur. These are not direct measurements of the unipole's performance. Actual impressions may vary based on campaign design, seasonal factors, and evolving traffic conditions.