Overview

This hoarding is located on Uditnagar Kacheri Road in Rourkela, Odisha—a prominent arterial route serving administrative, commercial, and residential zones. With dimensions of 40 ft × 25 ft and illuminated lighting, this site offers strong visibility to commuters, court visitors, government employees, and shoppers throughout the day and evening.

Location Highlights

Uditnagar Kacheri Road is known for its proximity to the Rourkela Court complex and surrounding administrative offices. The locality experiences a steady mix of vehicular and pedestrian traffic, including lawyers, litigants, government staff, business owners, and residents. The area also hosts retail shops, eateries, medical clinics, and small commercial establishments, contributing to moderate footfall. Its position along a collector road ensures exposure to both local and through traffic moving between residential neighborhoods and the city center.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 12,000–28,000 vehicles/day, comprising two-wheelers, auto-rickshaws, cars, and occasional commercial vehicles.

Estimated Daily Footfall: The surrounding locality may experience 2,500–7,000 pedestrians/day, including court visitors, shoppers, and office-goers.

Peak Activity Periods: Typical activity peaks during 9:00 AM–12:00 PM (court hours and morning business) and 4:00 PM–7:00 PM (evening commute and retail activity).

Primary Audience: Legal professionals, government employees, middle-income families, local business owners, students, and daily commuters.

Advertising Potential: The steady flow of repeat commuters and the professional audience base make this site suitable for service-oriented and aspirational brand campaigns.

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics of this specific hoarding.

Hoarding Specifications

• Dimensions: 40 ft (W) × 25 ft (H)
• Total Display Area: 1,000 sq. ft.
• Monthly Rental Price: ₹65,000
• Property Type: Hoarding
• Lighting: Lit (illuminated for evening and night visibility)
• Visibility: High during day and night hours
• Suitable Advertisement Size: Large-format horizontal layout with bold visuals and minimal text

Best Suited For

• Financial services (banks, insurance, loan providers)
• Legal and professional services
• Healthcare and diagnostic centers
• Real estate developers
• Educational institutions and coaching centers
• FMCG and consumer durables
• Retail and e-commerce brands

Why Choose This Hoarding?

• Located on a key road serving Rourkela's administrative and commercial hub
• Attracts a professional, service-seeking audience with decision-making power
• Illuminated display ensures visibility during peak evening hours
• 1,000 sq. ft. offers ample space for impactful creative execution
• Suitable for repeat exposure to daily commuters and court visitors
• Competitive monthly pricing for a well-lit, large-format site

Campaign Suggestions

• Launch financial products targeting salaried professionals and business owners
• Promote legal, insurance, and consultancy services to court visitors
• Advertise healthcare facilities, clinics, and diagnostic labs
• Build brand awareness for real estate projects and housing schemes
• Run seasonal retail and festive sales campaigns

Important Note

The traffic, footfall, and reach estimates provided are based on the general characteristics of Uditnagar Kacheri Road and the surrounding locality in Rourkela. These are approximate projections and not direct measurements of this hoarding. Actual impressions may vary based on seasonal trends, road conditions, and local events.