Overview

This 40 ft × 30 ft lit hoarding is strategically positioned at Panposh New Bridge, a major entry point into Rourkela city facing Vedvyas. The hoarding captures traffic entering the city from National Highway 143, offering high visibility to both vehicular and pedestrian audiences. Rourkela, a prominent industrial city in Odisha known for its steel plant and engineering institutions, sees consistent daily commuter movement, making this location ideal for brands targeting a diverse urban audience.

Location Highlights

Panposh New Bridge serves as a vital connectivity point linking residential neighborhoods with the industrial and commercial zones of Rourkela. The hoarding faces Vedvyas, a developing locality with increasing residential and commercial activity. Approximate estimates suggest the surrounding area experiences moderate to high traffic due to proximity to:

• National Highway 143
• Rourkela Steel Plant (approximately 5–7 km)
• Government College Rourkela
• Railway Station Road connectivity
• Panposh Industrial Area
• Residential colonies and commercial establishments

The bridge location ensures prolonged visibility as vehicles slow down while crossing, maximizing brand exposure.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: 35,000–65,000 vehicles/day

Estimated Daily Footfall: 3,000–8,000 pedestrians/day

Peak Activity Periods:

• Morning: 7:00 AM–10:00 AM (office and factory commute)
• Evening: 5:00 PM–8:00 PM (return traffic and shopping hours)

Primary Audience: Industrial workers, professionals, students, residents, and intercity travelers entering Rourkela.

Advertising Potential: The bridge entry point captures both local commuters and visitors, offering extended dwell time during traffic slowdowns. The lit feature ensures 24/7 visibility, maximizing brand recall during evening and night hours.

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics of the hoarding.

Hoarding Specifications

• Dimensions: 40 ft (W) × 30 ft (H)
• Total Display Area: 1,200 sq ft
• Monthly Rental Price: ₹78,000
• Property Type: Hoarding
• Lighting: Lit (night visibility enabled)
• Visibility: High – positioned at bridge entry facing incoming traffic
• Suitable Advertisement Size: Large-format creatives with bold typography and minimal text

Best Suited For

• Automobile brands and dealerships
• Banking and financial services
• Real estate and housing projects
• Educational institutions and coaching centers
• FMCG and consumer durables
• Steel and industrial equipment suppliers
• Healthcare providers and diagnostic centers

Why Choose This Hoarding?

• Prime entry point capturing all traffic entering Rourkela from National Highway 143
• Lit illumination ensures continuous brand visibility day and night
• Large display area (1,200 sq ft) allows impactful, eye-catching creatives
• Strategic bridge location with slower vehicle speeds increases message retention
• Diverse audience mix including industrial workers, professionals, students, and intercity travelers
• Long-term exposure for commuters using this route daily

Campaign Suggestions

• Launch campaigns for automobile brands targeting Rourkela's growing middle-class population
• Promote banking products and loan schemes for industrial workers and professionals
• Advertise real estate projects targeting incoming residents and investors
• Highlight educational institutions attracting students from nearby districts
• Run FMCG campaigns for mass-market consumer products

Important Note

The estimated daily vehicle traffic, footfall, and weekly unique reach figures provided are approximate estimates based on the characteristics of the surrounding locality, road hierarchy, and typical traffic patterns in Rourkela. These are not measured statistics specific to this hoarding. Actual exposure may vary based on seasonal factors, traffic conditions, and urban development changes.