Overview

This wallwrap hoarding is located along NH326 in Patrapur, Ganjam district, Odisha. Positioned on a national highway corridor, it serves travellers and commuters moving between Ganjam and surrounding towns. The location benefits from steady inter-city traffic, making it suitable for regional brands, FMCG products, and service providers targeting highway audiences.

Location Highlights

Patrapur is a developing locality in Ganjam district, situated along NH326, which connects key towns in southern Odisha. The area is characterized by a mix of residential settlements, small commercial establishments, and agricultural land. The highway serves as a vital route for goods transport, daily commuters, and travellers moving towards Berhampur and other district centres. The locality experiences moderate commercial activity, with roadside shops, fuel stations, and eateries catering to passing traffic. Educational institutions and healthcare facilities in nearby towns contribute to regular movement along this route.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

• Estimated Daily Vehicle Traffic: 18,000–35,000 vehicles/day (typical for a state highway corridor in a semi-urban area)
• Estimated Daily Footfall: 1,500–4,000 pedestrians/day (moderate activity near roadside establishments)
• Peak Activity Periods: Morning commute hours (7:00 AM–9:30 AM), evening return traffic (5:00 PM–7:30 PM), and midday commercial movement (11:00 AM–2:00 PM)
• Primary Audience: Local commuters, inter-district travellers, goods transport drivers, and residents of Patrapur and surrounding villages
• Advertising Potential: The hoarding is well-suited for sustained brand messaging targeting highway audiences and local communities

These figures are locality estimates based on the road type and surrounding profile. Reliable public measurements are unavailable.

Hoarding Specifications

• Dimensions: 40 ft (W) × 10 ft (H)
• Total Display Area: 400 sq ft
• Monthly Price: ₹6,000
• Property Type: Hoarding (Wallwrap)
• Lighting: Non-Lit (visibility during daylight hours)
• Visibility: Clear sightlines for vehicles travelling along NH326
• Suitable Advertisement Size: Medium to large format graphics with bold text and high-contrast visuals

Best Suited For

• FMCG brands (beverages, snacks, personal care)
• Automotive services (tyres, batteries, garages)
• Agriculture products and fertilizers
• Financial services (banking, insurance, microfinance)
• Educational institutions and coaching centres
• Healthcare providers and diagnostic centres
• Retail and consumer durables

Why Choose This Hoarding?

• Located on NH326, ensuring exposure to steady inter-city traffic
• 400 sq ft display area provides ample space for clear messaging
• Affordable monthly price of ₹6,000, offering strong value for regional campaigns
• Suitable for long-term brand building among highway and local audiences
• Strategic positioning in a developing locality with growing commercial activity

Campaign Suggestions

• Launch campaigns for FMCG products targeting rural and semi-urban consumers
• Promote automotive services and roadside assistance for highway travellers
• Advertise agricultural inputs during sowing and harvesting seasons
• Build awareness for banking and insurance products in the district
• Highlight educational institutions offering vocational and higher education courses

Important Note

The estimated traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on its geographical and commercial profile. These are not measured statistics specific to this hoarding. Actual visibility and audience engagement may vary based on factors such as time of day, season, and local events.