Overview

This 10x20 ft back-lit hoarding is strategically positioned on Unapani Road, near Surat City Bus Stand, one of Surat's busiest public transport hubs. The location places this hoarding at the intersection of commuter traffic, local shoppers, and visitors arriving or departing via the city's central bus terminal. With excellent visibility throughout the day and night, this site offers consistent brand exposure to a diverse urban audience.

Location Highlights

Unapani Road serves as a key arterial route in central Surat, connecting the city bus stand to nearby commercial markets, residential neighborhoods, and major thoroughfares. The bus stand itself is a major transit hub for intra-city and inter-city travelers, generating continuous pedestrian and vehicular movement. The surrounding area features a mix of retail shops, small businesses, eateries, and service establishments catering to daily commuters and local residents. Nearby landmarks include local markets, Surat Railway Station (approximately 2–3 km away), and various commercial zones that contribute to the area's high activity levels.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day along this stretch, including auto-rickshaws, private cars, two-wheelers, and commercial vehicles serving the bus stand and nearby markets.

Estimated Daily Footfall: The proximity to Surat City Bus Stand generates substantial pedestrian movement, with locality estimates ranging from 12,000–30,000 pedestrians/day, comprising daily commuters, bus passengers, shoppers, and local workers.

Peak Activity Periods: Morning hours (7:30 AM–10:00 AM) and evening hours (5:00 PM–8:30 PM) see maximum activity as commuters travel to and from work, and the evening period extends due to local shopping activity.

Primary Audience: Daily commuters, bus travelers, local shoppers, auto-rickshaw drivers, small business owners, students, and working professionals.

Advertising Potential: The back-lit format ensures 24-hour visibility, making this hoarding effective for building brand recall among a captive, repeat audience. The transit-oriented location is ideal for brands targeting mass-market consumers and service providers.

Hoarding Specifications

• Dimensions: 10 ft (W) x 20 ft (H)
• Monthly Price: ₹69,998
• Property Type: Hoarding
• Lighting: Back Lit (24-hour visibility)
• Visibility: High visibility from Unapani Road and approaching bus stand area
• Suitable Advertisement Size: Portrait format, ideal for vertical creative layouts

Best Suited For

Transportation and logistics services, mobile networks and recharge services, FMCG brands, education and training institutes, healthcare and wellness services, financial services and insurance, local retail and e-commerce platforms, and public service campaigns.

Why Choose This Hoarding?

• Located near a major city bus stand, ensuring exposure to thousands of daily commuters and travelers
• Back-lit illumination provides consistent brand visibility during day and night
• High repeat viewership from regular commuters builds strong brand recall
• Positioned on a busy arterial road with sustained vehicular and pedestrian traffic
• Affordable monthly rate for a high-traffic transit location in central Surat
• Suitable for both mass-market consumer brands and hyperlocal service providers

Campaign Suggestions

• Launch mobile wallet or digital payment campaigns targeting daily commuters and travelers
• Promote affordable smartphone models or network plans with special offers for Surat residents
• Advertise local courier and logistics services catering to small businesses in the area
• Run skill development or vocational training institute campaigns aimed at working professionals
• Promote health insurance or micro-loan products designed for middle-income urban families

Important Note

The traffic, footfall, and reach figures provided are approximate estimates based on the characteristics of the surrounding locality and Unapani Road's proximity to Surat City Bus Stand. These are not measured statistics specific to this hoarding. Reliable public measurements for individual outdoor advertising sites are typically unavailable.