Overview

This 10 ft × 48 ft non-lit gantry is located at Sanjay Gandhi Hospital facing Bichiya Hospital Chowk in Rewa, Madhya Pradesh. Positioned at a prominent medical junction, this hoarding offers continuous visibility to vehicular traffic and pedestrians navigating one of Rewa's key healthcare corridors. The gantry format ensures overhead prominence, making it suitable for campaigns targeting health-conscious audiences, medical services, and essential consumer goods.

Location Highlights

The hoarding is situated at a busy intersection connecting Sanjay Gandhi Hospital and Bichiya Hospital, forming a critical node in Rewa's healthcare infrastructure. Rewa, the administrative headquarters of Rewa district in eastern Madhya Pradesh, is a Tier-3 city with growing commercial and educational activity. The locality experiences consistent footfall from patients, attendants, medical staff, and residents accessing healthcare facilities. The surrounding area includes pharmacies, diagnostic centres, small retail outlets, and residential pockets, contributing to steady daily movement.

Rewa's road network connects the city to Satna, Jabalpur, Allahabad, and Sidhi, with National Highway 30 and State Highway 5 serving as key arterial routes. The proximity to hospitals ensures round-the-clock activity, with peak movement during morning and evening hours. The area's healthcare prominence attracts visitors from surrounding villages and towns, expanding the audience reach beyond the immediate locality.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 8,000–18,000 vehicles/day, including two-wheelers, auto-rickshaws, private cars, and ambulances. This is a typical range for a hospital junction in a Tier-3 city.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, comprising patients, attendants, healthcare workers, and local residents.

Peak Activity Periods: Highest movement is likely during 8:00 AM–11:00 AM (morning consultations) and 5:00 PM–8:00 PM (evening OPD hours and shift changes).

Primary Audience: Middle-income families, healthcare seekers, medical professionals, daily commuters, and visitors from surrounding rural areas.

Advertising Potential: The hoarding's gantry positioning ensures overhead visibility to slow-moving traffic at the junction. The medical context makes it ideal for pharmaceutical brands, health services, diagnostic labs, insurance providers, and essential goods. However, reliable public measurements for traffic and footfall are unavailable; figures presented are locality-based estimates.

Hoarding Specifications

• Dimensions: 10 ft (W) × 48 ft (H)
• Monthly Price: ₹60,000
• Property Type: Gantry
• Lighting: Non-Lit
• Visibility: Overhead visibility to vehicular traffic; suitable for daytime campaigns
• Suitable Advertisement Size: Vertical creatives with bold visuals and clear text for readability from a distance

Best Suited For

• Healthcare services (hospitals, clinics, diagnostic centres)
• Pharmaceutical and wellness brands
• Health insurance providers
• Educational institutions (medical colleges, coaching centres)
• FMCG and essential consumer goods
• Government health and awareness campaigns

Why Choose This Hoarding?

• Medical Junction Advantage: Located at a busy hospital chowk with consistent daily movement.
• Gantry Format: Overhead positioning ensures visibility to all passing vehicles.
• Targeted Healthcare Audience: Ideal for health-related products, services, and awareness messaging.
• Tier-3 City Reach: Cost-effective advertising in a growing urban centre with expanding commercial activity.
• Extended Dwell Time: Slow-moving traffic at the junction increases message retention.

Campaign Suggestions

• Launch campaigns for new diagnostic centres, pharmacies, or specialty clinics targeting patients and attendants.
• Promote health insurance schemes and wellness programs to families visiting hospitals.
• Advertise pharmaceutical products, health supplements, and medical equipment.
• Run awareness campaigns for government health initiatives, vaccination drives, or disease prevention.
• Highlight educational institutions offering medical or paramedical courses to students and parents.

Important Note

The estimated daily vehicle traffic (8,000–18,000), footfall (3,000–8,000), and weekly unique reach are approximate estimates based on the surrounding locality's characteristics. These are not measured statistics of the hoarding itself. Actual exposure may vary depending on seasonal factors, traffic patterns, and campaign execution.