Overview

This gantry hoarding is located at Dhekha Tiraha (junction) in Rewa district, Madhya Pradesh, strategically positioned facing the direction of Satna. The location serves as a key transit point connecting Rewa city with Satna, making it valuable for campaigns targeting inter-city commuters and local traffic. The 45 ft × 10 ft non-lit gantry offers high visibility for vehicular traffic passing through this important junction.

Location Highlights

Dhekha Tiraha represents a significant junction in the Rewa-Satna corridor. Rewa, the district headquarters, is a medium-sized city in eastern Madhya Pradesh with a population of approximately 235,000 in the urban area. The locality experiences regular movement of vehicles traveling between Rewa and Satna (approximately 65 km away). The junction area typically features a mix of commercial establishments, roadside vendors, and local businesses catering to travelers. The surrounding zone includes residential neighborhoods, small commercial outlets, and agricultural land typical of semi-urban Madhya Pradesh.

Rewa's economy is driven by cement manufacturing, agriculture, and small-scale industries. The city is known for its white tigers and limestone deposits, attracting occasional tourism. The Dhekha Tiraha area serves local commuters, commercial vehicle operators, and inter-city travelers.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 12,000–28,000 vehicles/day for this junction, including two-wheelers, cars, commercial vehicles, and occasional heavy trucks on the Rewa-Satna route.

Estimated Daily Footfall: The surrounding locality may experience 800–2,500 pedestrians/day, primarily local residents, shoppers, and commuters waiting at the junction.

Peak Activity Periods: Typical traffic peaks during 7:00 AM–9:30 AM (morning commute), 12:00 PM–2:00 PM (midday travel), and 5:00 PM–7:30 PM (evening return journeys).

Primary Audience: Local commuters, inter-city travelers between Rewa and Satna, commercial vehicle drivers, small business owners, middle-income families, and agricultural traders.

Advertising Potential: This location works well for regional brands, FMCG products, mobile networks, automotive services, cement and building materials, and local retail chains. The positioning at a directional junction offers repeated visibility to regular commuters.

Note: Traffic and footfall figures are approximate estimates for the surrounding locality based on road hierarchy and commercial profile. These are not measured statistics of this specific hoarding.

Hoarding Specifications

• Dimensions: 45 ft (Width) × 10 ft (Height)
• Total Display Area: 450 sq ft
• Monthly Price: ₹56,250
• Property Type: Gantry
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Elevated placement provides clear sightlines for approaching vehicles
• Suitable Advertisement Size: Full 45×10 ft for maximum impact

Best Suited For

• FMCG brands (beverages, snacks, personal care)
• Cement and building material companies
• Mobile network operators and telecom services
• Automotive showrooms and service centers
• Banking and financial services
• Regional retail chains and local businesses
• Agricultural products and equipment
• Healthcare facilities and diagnostic centers

Why Choose This Hoarding?

• Strategic junction location connecting Rewa and Satna ensures consistent visibility to inter-city traffic
• Gantry format provides elevated, unobstructed viewing for approaching vehicles
• Cost-effective pricing at ₹56,250/month for 450 sq ft display area in a junction location
• Regular commuter exposure builds brand recall among daily travelers on this route
• Suitable for regional campaigns targeting eastern Madhya Pradesh markets
• Large horizontal format accommodates bold, simple messaging ideal for vehicular traffic

Campaign Suggestions

• Launch campaigns for cement brands targeting the construction sector in Rewa-Satna region
• Promote automotive dealerships and service centers located in either city
• Advertise banking products and loan schemes for the semi-urban market
• Showcase mobile network coverage and data plans for the local population
• Highlight regional retail chains and shopping destinations in Rewa
• Promote healthcare facilities offering specialized services
• Feature local educational institutions and coaching centers

Important Note

The estimated daily vehicle traffic (12,000–28,000), daily footfall (800–2,500), and weekly unique reach figures provided are approximate estimates for the surrounding locality based on geographical analysis, road hierarchy, and typical traffic patterns in similar junctions. These are not direct measurements of this specific hoarding's actual viewership. Reliable public measurements for outdoor advertising inventory are unavailable in most Indian locations. Advertisers should consider these as indicative ranges for campaign planning purposes.