Overview

This 30 ft × 30 ft front-lit hoarding is located at Kaza Toll Plaza in Guntur, Andhra Pradesh. Positioned at a strategic toll plaza on a major highway corridor, this large-format billboard offers consistent exposure to vehicular traffic traveling between Guntur and surrounding districts. The location ensures high visibility to commuters, commercial transporters, and long-distance travelers, making it an effective platform for brands targeting regional and inter-city audiences.

Location Highlights

Kaza Toll Plaza is situated on a key highway route connecting Guntur with neighboring regions. The toll plaza naturally creates a slowdown in traffic, enhancing hoarding visibility and recall. The surrounding area is characterized by semi-urban development with a mix of agricultural land, scattered commercial establishments, and roadside amenities such as fuel stations and eateries. Guntur district is known for its agricultural economy, trade centers, and growing connectivity infrastructure. The locality experiences steady vehicular movement throughout the day, with higher volumes during early mornings and evenings when commuters travel for work or trade.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day, including private cars, commercial trucks, buses, and two-wheelers.

Estimated Daily Footfall: Moderate pedestrian activity around the toll plaza vicinity, primarily comprising vehicle occupants and staff at nearby roadside facilities.

Peak Activity Periods: Traffic peaks are typically observed during 6:00 AM–9:00 AM and 5:00 PM–8:00 PM, coinciding with daily commutes and commercial transport schedules.

Primary Audience: Commuters, business travelers, truck drivers, inter-city passengers, and local residents traveling along the highway.

Advertising Potential: The toll plaza's traffic slowdown increases dwell time and hoarding visibility. The large format and front lighting ensure round-the-clock impact, making it suitable for brands seeking highway-level exposure in the Guntur region.

Hoarding Specifications

• Dimensions: 30 ft (Width) × 30 ft (Height)
• Monthly Price: ₹90,000
• Property Type: Hoarding
• Lighting: Front Lit (ensures visibility during nighttime)
• Visibility: High — positioned at a toll plaza with natural traffic slowdown
• Suitable Advertisement Size: Large-format creative recommended for maximum impact

Best Suited For

• Automobile brands (cars, commercial vehicles, tyres, lubricants)
• FMCG and consumer goods
• Real estate developments (residential and commercial projects)
• Healthcare services and hospitals
• Banking and financial services
• Educational institutions and coaching centers
• Agriculture-related products and services
• Highway eateries and fuel stations

Why Choose This Hoarding?

• Strategic Toll Plaza Location: Natural traffic slowdown increases hoarding visibility and brand recall.
• High Vehicular Exposure: Captures daily attention of thousands of commuters and commercial transporters.
• Large Format: The 30 ft × 30 ft size ensures bold, impactful creative display.
• Front Lighting: Maintains consistent visibility during early mornings, evenings, and nighttime.
• Regional Connectivity: Positioned on a highway route connecting Guntur with key neighboring districts.
• Diverse Audience: Reaches a broad demographic mix, including urban and semi-urban travelers.

Campaign Suggestions

• Launch new automobile models or promote vehicle servicing packages targeting highway commuters.
• Advertise regional real estate projects appealing to investors and homebuyers traveling through Guntur.
• Promote FMCG brands with high-frequency recall campaigns for daily commuters.
• Highlight healthcare facilities and specialty hospitals accessible from the highway.
• Showcase agricultural input brands targeting farmers and traders in the region.

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on typical highway toll plaza characteristics. These are not measured statistics specific to the hoarding. Reliable public measurements are unavailable. Advertisers should consider these estimates as indicative for campaign planning purposes.