Overview

This hoarding is located near Fast Gate Factory area in Berhampur, Odisha. Berhampur, also known as Brahmapur, is the second-largest city in Odisha and a major commercial and educational hub in the southern region of the state. The Fast Gate area is primarily known for industrial and semi-commercial activity, serving as a key connector to various parts of the city. This 50 ft x 25 ft non-lit hoarding offers substantial visibility for brands targeting local commuters, factory workers, and commercial traffic.

Location Highlights

Berhampur is strategically positioned along National Highway 16 (NH-16), connecting Kolkata to Chennai, making it an important transit point for commercial vehicles and inter-city travelers. The Fast Gate area is situated in a zone that experiences moderate to busy traffic throughout the day, with a mix of two-wheelers, commercial vehicles, and light motor vehicles. The surrounding locality has a blend of industrial establishments, residential pockets, and local markets, creating a diverse audience profile. The area is accessible from various parts of Berhampur and sees regular movement from nearby localities such as Gopalpur Road, Bada Bazaar, and the railway station area.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

• Estimated Daily Vehicle Traffic: 18,000–35,000 vehicles/day (comprising commercial vehicles, two-wheelers, auto-rickshaws, and private cars)
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day (including factory workers, local shoppers, and commuters)
• Peak Activity Periods: 7:00 AM–9:30 AM (morning factory shift and office commute), 12:30 PM–2:00 PM (lunch hour movement), and 5:30 PM–8:00 PM (evening return commute and market activity)
• Primary Audience: Industrial workers, local business owners, commercial vehicle drivers, students, and middle-income households
• Advertising Potential: The hoarding is well-suited for brands targeting working-class audiences, local service providers, and businesses seeking consistent visibility in an industrial-commercial corridor

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics of the hoarding itself.

Hoarding Specifications

• Dimensions: 50 ft (Width) x 25 ft (Height)
• Total Display Area: 1,250 sq. ft.
• Monthly Price: ₹91,250
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Good visibility during daylight hours for vehicles and pedestrians moving through the Fast Gate area
• Suitable Advertisement Size: Large-format visuals with bold text and clear branding work best given the size and non-lit nature

Best Suited For

• FMCG brands (packaged foods, beverages, personal care)
• Local retail and wholesale businesses
• Financial services (banking, microfinance, insurance)
• Automotive products and spare parts
• Educational institutions and skill development centers
• Mobile networks and electronics
• Healthcare services and pharmacies

Why Choose This Hoarding?

• Large display area of 1,250 sq. ft. ensures high impact and brand recall
• Located in an industrial-commercial zone with consistent daily traffic from factory workers and local commuters
• Affordable monthly rate of ₹91,250 offers strong value for sustained brand presence in Berhampur
• Targets a working-class and middle-income audience with regular purchasing power
• Suitable for both local businesses and regional brands expanding into southern Odisha
• Positioned in a locality with mixed commercial and residential density, ensuring diverse audience exposure

Campaign Suggestions

• Launch campaigns for local retail brands or FMCG products targeting daily commuters and factory workers
• Promote financial services such as savings schemes, microloans, or insurance products for middle-income households
• Advertise educational courses, vocational training, or coaching centers targeting students and working professionals
• Highlight local events, festivals, or government schemes relevant to the Berhampur community
• Feature automotive products, spare parts, or service centers appealing to commercial vehicle drivers

Important Note

Estimated daily vehicle traffic, footfall, and weekly unique reach figures are approximate estimates based on the characteristics of the surrounding locality. These are not measured statistics specific to the hoarding. Reliable public measurements for this location are unavailable. Advertisers are encouraged to conduct site visits or independent traffic studies for precise audience assessment.