Overview

This 40x20 ft non-lit hoarding, strategically located in Khanapara Nr. Greenwood Resort Facing City-2, Guwahati, offers an impactful outdoor advertising opportunity. Positioned in a bustling urban corridor, it provides excellent visibility to a diverse audience, making it ideal for brands seeking to establish a strong presence in one of Guwahati's most dynamic areas.

Location Highlights

The hoarding is situated in Khanapara, a prominent and highly active locality in Guwahati, Assam. Known as a crucial junction and a gateway to Meghalaya, Khanapara experiences continuous movement of both inter-state and intra-city traffic. Its proximity to Greenwood Resort adds to its recognition, while "Facing City-2" indicates its orientation towards significant incoming traffic flows, potentially targeting commuters entering a key commercial or residential zone of the city. This area is characterized by a mix of commercial establishments, educational institutions, government offices, and residential zones, ensuring consistent audience exposure.

Traffic & Footfall Insights

The surrounding area of Khanapara is a major transit point, making it a high-potential zone for OOH advertising.

• Estimated Daily Vehicle Traffic: The surrounding area may experience approximately 50,000–80,000 vehicles/day, including cars, two-wheelers, buses, and commercial vehicles. This estimate is based on Khanapara's status as a significant inter-state entry point and a major city artery.
• Estimated Daily Footfall: Approximate estimates suggest 15,000–25,000 people/day in the broader locality. This includes local residents, students, office commuters, shoppers, and inter-state travelers utilizing public transport hubs.
• Peak Activity Periods: Typical traffic in this locality is likely to peak during morning and evening rush hours (7 AM–10 AM & 5 PM–8 PM) on weekdays, as well as during daytime business hours and weekends due to ongoing commercial and leisure activities.
• Primary Audience: The hoarding is likely to attract attention from a diverse audience including office commuters, students, inter-state travelers, local residents, shoppers, and individuals visiting nearby educational or healthcare facilities.
• Advertising Potential: These high traffic and footfall patterns indicate excellent potential for repeated exposure and broad audience reach, making the hoarding highly effective for brand recall and direct messaging.

Hoarding Specifications

• Dimensions: 40x20 ft (width x height)
• Monthly Price: ₹71,000
• Visibility: Offers clear visibility to traffic moving towards "City-2" and within the Khanapara junction area. Being non-lit, its impact is optimized during daylight hours.
• Suitable Advertisement Size: Ideal for large-format, high-impact visuals and concise messaging.

Best Suited For

• Automotive Brands: Targeting daily commuters and potential buyers.
• Real Estate Developers: Reaching a broad audience of prospective homebuyers and investors.
• Educational Institutions: Attracting students and parents during admission seasons.
• Financial Services: Promoting banking, insurance, and investment products.
• Consumer Electronics & FMCG: Boosting brand visibility and product launches.
• Healthcare Providers: Increasing awareness for hospitals, clinics, and pharmacies.
• Telecom & Internet Service Providers: Capturing the attention of a wide user base.
• Government & Public Service Announcements: Reaching a large segment of the population.

Why Choose This Hoarding?

• High Impact Location: Situated in Khanapara, a major commercial and transit hub of Guwahati.
• Strategic Visibility: Targets significant vehicle and pedestrian traffic entering or moving through a key part of the city.
• Diverse Audience Reach: Connects with a mix of commuters, students, residents, and travelers.
• Prominent Size: Its substantial 40x20 ft dimensions ensure your message stands out.
• Cost-Effective Reach: Offers a competitive price for high-traffic exposure in a prime location.

Campaign Suggestions

1. "Welcome to Guwahati" Campaign: For brands targeting new entrants or travelers, showcasing local relevance or essential services.
2. Product Launch Teaser: Utilize the large format for visually striking teasers that build curiosity before a major launch.
3. Educational Institution Admissions Drive: Display compelling visuals and a call-to-action for admissions, targeting the student demographic.
4. Real Estate Development Promotion: Showcase a new project with an attractive rendering and contact details to attract potential buyers in transit.
5. Seasonal Sales & Offers: Announce festive discounts or seasonal promotions for maximum immediate impact.

Important Note

The traffic and footfall insights provided are approximate estimates for the surrounding locality of Khanapara, Guwahati, based on its known commercial and residential profile. These are not measured statistics specific to the hoarding itself but serve as a guide to the potential audience exposure in this high-traffic zone.