Overview

This prominent non-lit hoarding offers a strategic advertising opportunity in Khanapara, a bustling and commercially vibrant locality in Guwahati, Assam. Positioned near the well-known Greenwood Resort and facing incoming traffic towards the city, this billboard provides excellent visibility for brands aiming to capture a diverse and dynamic audience during daylight hours.

Location Highlights

The hoarding is strategically situated in Khanapara, Guwahati, a significant gateway and a bustling commercial and educational hub. This area is renowned for:

• Key Connectivity: Located on a major arterial road, Khanapara serves as a critical junction connecting Guwahati with other parts of Assam and Meghalaya.
• Commercial Activity: The vicinity hosts various businesses, government offices, and commercial establishments, contributing to continuous vehicle and pedestrian movement.
• Educational Institutions: Home to several colleges and professional institutions, it attracts a substantial student population.
• Residential Density: Surrounded by growing residential areas, ensuring a consistent local audience.
• Landmark Proximity: Its position near Greenwood Resort provides a recognizable reference point, enhancing the hoarding's discoverability and recall.

This location can offer brands high-impact exposure to a broad cross-section of consumers, including daily commuters, students, local residents, and inter-state travelers.

Traffic & Footfall Insights

Based on the commercial and residential profile of Khanapara, particularly along its main thoroughfares, the surrounding area is likely to experience significant daily movement.

• Estimated Daily Vehicle Traffic: The surrounding area may experience an approximate range of 40,000–60,000 vehicles/day, particularly during peak hours.
• Estimated Daily Footfall: Approximate estimates suggest a daily footfall of 10,000–20,000 people/day in the immediate vicinity, including commuters and local residents.
• Peak Activity Periods: Typical traffic in this locality is likely to be highest during morning and evening rush hours (7 AM–10 AM, 4 PM–8 PM) on weekdays, as well as experiencing sustained activity throughout weekends due to commercial and leisure travel.
• Primary Audience: The hoarding is positioned to reach office commuters, students, local residents, business professionals, and inter-city/inter-state travelers passing through this critical junction.
• Advertising Potential: These traffic patterns provide a high potential for repeated brand exposure, ensuring messages are seen by a diverse and engaged audience multiple times throughout their daily routines.

These are approximate estimates for the surrounding locality and not measured statistics for the hoarding itself. They are based on the general characteristics and typical activity levels of a major commercial and residential hub like Khanapara.

Hoarding Specifications

• Dimensions: 40 x 20 ft (800 sq ft)
• Monthly Price: ₹71,000
• Visibility: Offers broad, unobstructed visibility to traffic approaching the city, making it highly impactful during daylight hours.
• Lighting Type: Non-Lit, making it an ideal choice for campaigns focused on daytime exposure.
• Suitable Advertisement Size: This large format is perfect for bold, high-impact visuals and concise messaging that captures attention from a distance.

Best Suited For

• Automotive Brands: Targeting daily commuters and potential car buyers.
• Real Estate Developers: Promoting residential and commercial projects to a diverse audience.
• Educational Institutions: Reaching students and parents in a major educational hub.
• FMCG & Consumer Goods: Building brand awareness and promoting new products.
• Telecommunication Providers: Advertising network services and plans.
• Banking & Financial Services: Gaining visibility among urban professionals and residents.
• Government & Public Service Campaigns: Disseminating important public information.
• Healthcare Services: Promoting clinics, hospitals, and wellness centers.

Why Choose This Hoarding?

• High Visibility Location: Strategically positioned on a major thoroughfare with clear sightlines.
• Targeted Daytime Impressions: Optimal for campaigns seeking maximum impact during daylight hours.
• Diverse Audience Reach: Captures the attention of commuters, students, residents, and travelers.
• Cost-Effective Large Format: Offers a significant advertising presence at a competitive monthly rate for its size and location.
• Gateway Exposure: Located at a critical entry/exit point for traffic flowing into and out of Guwahati.
• Landmark Proximity: Benefits from its proximity to a well-known local landmark, enhancing memorability.

Campaign Suggestions

1. "Heading Home/Into the City" Campaign: Feature a tagline related to commuting or city life, e.g., "Your Drive Home Just Got Better," promoting a beverage, snack, or automotive service.
2. Educational Enrollment Drive: Display eye-catching visuals for university or college admissions, leveraging the area's student population.
3. Real Estate Launch: Showcase aspirational visuals of new residential projects, targeting daily commuters looking for housing.
4. Brand Awareness Blitz: A bold, simple message and logo for a new product launch or brand reinforcement, maximizing visual recall for repeated impressions.
5. Public Awareness Message: Ideal for government or NGO campaigns conveying critical public health or safety messages due to high traffic exposure.