Overview

This hoarding is located on the Medavakkam-Gowrivakkam corridor in South Chennai, a rapidly developing residential and commercial zone. The 30 ft × 15 ft display offers substantial visibility along a busy connector road linking Medavakkam, Gowrivakkam, and surrounding neighborhoods. The area is characterized by growing residential density, retail establishments, educational institutions, and proximity to key IT corridors, making it a strategic location for sustained brand exposure.

Location Highlights

Medavakkam and Gowrivakkam form part of Chennai's expanding southern suburbs, situated along the Old Mahabalipuram Road (OMR) corridor. This locality experiences consistent commuter traffic from IT professionals, students, families, and commercial vehicles. The area features a mix of apartment complexes, standalone houses, schools, banks, hypermarkets, and small-to-medium enterprises. Approximate distance to OMR's major IT parks is 3–5 km, ensuring frequent vehicular movement throughout the day. The road serves as a vital link between residential pockets and commercial zones, contributing to steady traffic flow and visibility.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 25,000–45,000 vehicles/day along this connector road, including two-wheelers, cars, auto-rickshaws, and occasional buses.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, primarily near shops, bus stops, and residential entry points.

Peak Activity Periods: Typical traffic in this locality is likely to peak during 7:30 AM–9:30 AM (morning commute), 5:00 PM–8:00 PM (evening return), and 12:00 PM–2:00 PM (midday retail activity).

Primary Audience: IT professionals, working families, students, local residents, retail shoppers, and daily commuters.

Advertising Potential: The consistent residential and commuter traffic, combined with proximity to IT hubs and retail zones, makes this hoarding suitable for brands targeting middle-income households and professionals.

Hoarding Specifications

• Dimensions: 30 ft (W) × 15 ft (H)
• Total Display Area: 450 sq. ft.
• Monthly Price: ₹100,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Good visibility during daylight hours; suitable for high-contrast creative
• Suitable Advertisement Size: Large format with clear branding and concise messaging

Best Suited For

• Real estate developers promoting residential projects
• Banking and financial services
• Educational institutions and coaching centers
• Retail chains and FMCG brands
• Healthcare services and diagnostics
• Local business promotions and service providers

Why Choose This Hoarding?

• Positioned on a busy residential-commercial connector with consistent daily traffic
• Large 450 sq. ft. format ensures strong visual impact and brand recall
• Strategic location near IT corridors and educational institutions
• Affordable monthly rate for extended campaign periods
• Ideal for brands targeting local residents and daily commuters

Campaign Suggestions

• Launch campaigns for new residential projects or builder promotions
• Announce new branch openings for banks, retail outlets, or service centers
• Promote educational programs, entrance coaching, or skill development courses
• Drive awareness for healthcare services, diagnostic labs, or wellness centers
• Seasonal offers for FMCG, electronics, or home appliances

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding Medavakkam-Gowrivakkam locality and are not measured statistics specific to this hoarding. Reliable public measurements for individual hoarding locations are unavailable. Actual impressions may vary based on campaign timing, creative design, and local conditions.