Overview

This non-lit hoarding is located along NH16 Highway Road in Eluru, Odisha, positioned on a key national corridor connecting major commercial and administrative centers. NH16 (formerly NH5) is a vital east coast artery linking Kolkata to Chennai, passing through important cities like Bhubaneswar, Brahmapur, and Visakhapatnam. The hoarding's highway placement ensures consistent exposure to long-distance travelers, commercial freight operators, and daily commuters moving between districts. While modest in size at 6 ft × 5 ft, its strategic highway location makes it suitable for clear, impactful messaging targeting travelers.

Location Highlights

Eluru in Odisha is situated along NH16, approximately 130 km from Bhubaneswar and in proximity to coastal commercial zones. The surrounding locality features a mix of highway-side commercial establishments, fuel stations, eateries, transport services, and light industrial activity. The area experiences steady vehicular movement throughout the day, with increased commercial vehicle traffic during business hours. The highway serves as a crucial link for inter-district connectivity, trade movement, and tourist traffic heading toward coastal destinations. Nearby localities may include small markets, residential pockets, and service centers catering to highway travelers.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 25,000–45,000 vehicles/day on this stretch of NH16, including cars, buses, commercial trucks, two-wheelers, and occasional tourist vehicles.

Estimated Daily Footfall: Pedestrian activity is limited to 300–800 individuals/day, primarily comprising workers at roadside establishments, local residents, and travelers stopping at nearby services.

Peak Activity Periods: Traffic peaks during 7:00 AM–10:00 AM and 4:00 PM–7:00 PM on weekdays, with moderate flow throughout the day. Weekend traffic may increase due to regional travel.

Primary Audience: Long-distance travelers, truck drivers, intercity commuters, highway-side business operators, and tourists moving along the east coast corridor.

Advertising Potential: The highway location ensures repeated exposure to the same commuter base traveling regularly between cities. The hoarding is ideal for brands requiring visibility along key transport routes, though its non-lit status limits nighttime impact.

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality based on typical NH16 highway characteristics. These are not measured statistics of the hoarding itself.

Hoarding Specifications

• Dimensions: 6 ft (width) × 5 ft (height)
• Total Display Area: 30 sq ft
• Monthly Rental Price: ₹20,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Clear sightlines for highway traffic moving in one or both directions
• Suitable Advertisement Size: Compact designs with bold text, high-contrast visuals, and minimal copy for quick readability at highway speeds

Best Suited For

• Automobile services and spare parts
• Fuel stations and lubricants
• Restaurants and highway dhabas
• Logistics and transport companies
• Regional FMCG brands
• Travel and tourism services
• Banking and ATM services
• Mobile networks and recharge offers

Why Choose This Hoarding?

• Positioned on NH16, one of India's most important coastal highways with consistent inter-state traffic
• Reaches long-distance travelers and commercial fleet operators moving goods between major cities
• Affordable monthly price of ₹20,000, ideal for regional and local brands targeting highway audiences
• Suitable for directional messaging, service announcements, and brands requiring sustained highway exposure
• Complements larger campaigns with focused visibility along a high-traffic national route

Campaign Suggestions

• Promote nearby fuel stations, restaurants, or rest stops with directional guidance and distance markers
• Advertise automobile service centers, tire shops, or roadside assistance with clear contact details
• Highlight regional tourism destinations, hotels, or pilgrimage sites along the east coast
• Launch FMCG or beverage brands targeting travelers with simple, bold visuals
• Announce logistics services, truck spare parts, or fleet management solutions for commercial drivers

Important Note

Estimated traffic, footfall, and reach figures provided here are approximate assessments of the surrounding highway locality based on typical NH16 characteristics and commercial activity patterns. These are NOT measured statistics of the hoarding itself. Reliable public measurements for this specific location are unavailable. Advertisers should conduct independent verification for critical campaign planning decisions.