Overview

This 30 ft × 25 ft hoarding is positioned on National Highway near Balikuda Fatak in Cuttack, Odisha. The site benefits from its location on a major highway route connecting Cuttack to coastal districts, capturing traffic moving towards Jagatsinghpur, Kendrapara, and surrounding areas. The surrounding locality is a mix of semi-urban commercial and residential zones, with moderate vehicle movement throughout the day.

Location Highlights

The hoarding is located near Balikuda Fatak on a National Highway segment passing through Cuttack district. This route serves as a critical artery for intercity and intrastate travel, connecting Cuttack to coastal Odisha. The area experiences steady traffic from commercial vehicles, private cars, two-wheelers, and public transport. Nearby land use includes small businesses, educational institutions, and residential neighborhoods. The locality is well-connected but remains less congested compared to Cuttack's central commercial zones.

Traffic & Footfall Insights

Approximate estimates suggest the following for this National Highway segment:

• Estimated Daily Vehicle Traffic: 35,000–65,000 vehicles/day
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day
• Peak Activity Periods: 7:00 AM–10:00 AM and 4:00 PM–7:00 PM
• Primary Audience: Intercity commuters, truck and commercial vehicle drivers, daily travelers to coastal districts, local residents, and students
• Advertising Potential: Effective for brands targeting regional audiences, commercial vehicle operators, and travelers on highway routes

These figures are locality estimates and not measured statistics of the hoarding.

Hoarding Specifications

• Dimensions: 30 ft (width) × 25 ft (height)
• Total Display Area: 750 sq ft
• Monthly Price: ₹22,500
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Clear sightlines for highway traffic; suitable for bold, high-contrast creative
• Suitable Advertisement Size: Large-format regional campaigns

Best Suited For

• Automobile brands (cars, two-wheelers, commercial vehicles)
• Tyre and lubricant manufacturers
• FMCG and food & beverage brands
• Banking and financial services
• Educational institutions and coaching centers
• Real estate developers targeting tier-2 and tier-3 audiences
• Regional retail chains and consumer electronics

Why Choose This Hoarding?

• Highway Placement: Positioned on a National Highway route with steady intercity and regional traffic flow
• Cost-Effective: Affordable monthly pricing makes it accessible for regional and emerging brands
• Large Format: 750 sq ft display area allows bold, impactful messaging
• Intercity Reach: Captures travelers moving between Cuttack and coastal districts
• Minimal Clutter: Less advertising competition compared to urban core zones
• Long Viewing Duration: Highway traffic enables extended brand exposure

Campaign Suggestions

• Launch campaigns for automobile and auto-component brands targeting vehicle owners and fleet operators
• Promote consumer durable brands, FMCG products, and regional retail chains
• Advertise banking, insurance, and financial products for semi-urban and rural audiences
• Highlight real estate projects in Cuttack or nearby developing areas
• Run awareness campaigns for government schemes, health services, and educational programs

Important Note

The estimated daily vehicle traffic, footfall, and weekly unique reach figures provided are approximate estimates for the surrounding locality based on typical National Highway traffic patterns in semi-urban Odisha. These are not measured statistics of the hoarding itself. Reliable public measurements are unavailable. Actual visibility and audience reach will depend on campaign design, creative quality, and seasonal traffic variations.