Overview

This 25 ft x 20 ft non-lit hoarding is strategically positioned in Raghunathpur, facing the direction of Nandankanan Zoological Park in Bhubaneswar, Odisha. The location benefits from its proximity to one of Eastern India's most popular tourist destinations, making it valuable for brands targeting both local commuters and out-of-town visitors. Bhubaneswar, the capital city of Odisha, combines administrative significance with growing commercial activity, and this hoarding serves a route that connects residential neighborhoods with a major recreational attraction.

Location Highlights

Raghunathpur is located in the northern part of Bhubaneswar, along the approach route to Nandankanan Zoological Park. The locality features a mix of residential settlements and commercial establishments that cater to both local residents and tourists. The road leading to Nandankanan experiences consistent traffic from families, students, and tourists, particularly during weekends and holiday periods. The area is well-connected to central Bhubaneswar and benefits from improved road infrastructure developed to support tourism to the zoo and botanical gardens.

Traffic & Footfall Insights

Approximate estimates suggest the following characteristics for this locality:

• Estimated Daily Vehicle Traffic: 18,000–35,000 vehicles/day, with significant increases during weekends and holiday periods when Nandankanan attracts visitor crowds
• Estimated Daily Footfall: 2,000–5,000 pedestrians/day, primarily consisting of local residents and tourists accessing nearby amenities
• Peak Activity Periods: 9:00 AM–11:00 AM (morning visitors to Nandankanan), 3:00 PM–6:00 PM (return traffic and local commuters)
• Primary Audience: Families with children, tourists from across Odisha and neighboring states, local residents, students, and weekend leisure travelers
• Advertising Potential: High visibility among family-oriented audiences and tourists, making it suitable for consumer brands, entertainment, hospitality, and local services

These figures represent locality estimates based on the area's tourism profile and residential character. Reliable public measurements for this specific location are unavailable.

Hoarding Specifications

• Dimensions: 25 ft (Width) x 20 ft (Height)
• Total Display Area: 500 sq ft
• Monthly Rental Price: ₹32,500
• Property Type: Hoarding
• Lighting: Non-Lit (Daylight visibility only)
• Visibility: Good visibility from vehicles traveling toward Nandankanan
• Suitable Advertisement Size: Standard large-format billboard creative

Best Suited For

• Family entertainment venues and amusement parks
• FMCG brands targeting family consumers
• Restaurants and food delivery services
• Educational institutions and coaching centers
• Healthcare providers and hospitals
• Automobile dealerships and two-wheeler brands
• Real estate projects in Bhubaneswar
• Retail brands and shopping destinations

Why Choose This Hoarding?

• Positioned on a route to one of Odisha's most visited tourist attractions
• High weekend and holiday traffic from family audiences
• Captures both local residential traffic and out-of-town visitors
• Cost-effective monthly rental suitable for long-term campaigns
• Reaches a diverse demographic including middle-income families
• Strategic location connecting residential areas with recreational destinations

Campaign Suggestions

• Launch family-oriented product campaigns timed with school holidays and festival seasons
• Promote weekend dining offers and family restaurant packages
• Advertise children's educational programs and skill development courses
• Showcase automobile offers targeting upwardly mobile families
• Promote local real estate projects to visiting NRIs and out-of-state buyers

Important Note

The traffic, footfall, and reach estimates provided are approximate projections based on the locality's tourism profile, residential density, and proximity to Nandankanan. These are not measured statistics specific to this hoarding. Actual exposure may vary based on seasonal tourism patterns, local events, and road conditions.