Overview

This 30×35 ft non-lit hoarding is strategically positioned at Dandamukundapur Square, facing the Puri-Pipli entry route in Puri, Odisha. The location serves as a key intersection along the approach to Puri, one of India's most significant religious and tourist destinations. The hoarding targets incoming traffic from the Pipli side, capturing visitors, pilgrims, devotees, and commercial vehicles entering Puri city.

Location Highlights

Dandamukundapur Square lies on a primary approach road connecting Puri with Pipli, a town known for its appliqué handicrafts and located approximately 20 km away. This route is part of the NH-316 corridor and experiences substantial religious tourism traffic, especially during festivals and pilgrimage seasons. The area features a mix of roadside commercial establishments, dharamshalas, eateries, and service outlets catering to travelers. The proximity to Puri's temple town ensures consistent movement of both private and commercial vehicles throughout the year. The surrounding locality includes agricultural land, small retail clusters, and residential pockets serving local communities and visitors.

Traffic & Footfall Insights

Approximate estimates suggest the following for the surrounding locality:

• Estimated Daily Vehicle Traffic: 18,000–40,000 vehicles/day — this route experiences seasonal peaks during major festivals like Rath Yatra, Snana Purnima, and Diwali, when traffic volume increases significantly.

• Estimated Daily Footfall: 2,000–6,000 pedestrians/day — primarily pilgrims, local commuters, and shoppers frequenting roadside establishments.

• Peak Activity Periods: 6:00 AM–10:00 AM and 4:00 PM–8:00 PM — mornings see heavy inbound pilgrimage traffic, while evenings capture return journeys and local commercial activity.

• Primary Audience: Religious tourists, pilgrims, families traveling to Puri, local residents, commercial vehicle drivers, and visitors to nearby handicraft centers.

• Advertising Potential: High during peak pilgrimage months (June–July, October–November) and moderate during off-season. The hoarding benefits from prolonged viewing time as vehicles often slow down at the square.

These are locality-based estimates and not measured statistics of the hoarding.

Hoarding Specifications

• Dimensions: 30 ft (width) × 35 ft (height) — offering 1,050 sq ft of advertising space
• Monthly Price: ₹26,250
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High visibility from vehicles approaching Puri from the Pipli direction
• Suitable Advertisement Size: Full-size billboard creative (30×35 ft)

Best Suited For

• Hospitality and hotels targeting pilgrims and tourists
• Local restaurants and eateries
• Handicraft showrooms and souvenir shops
• Religious services, prasad suppliers, and puja material stores
• FMCG brands targeting mass audiences
• Healthcare and wellness centers
• Regional retail chains and local businesses

Why Choose This Hoarding?

• Positioned on a major entry route into Puri, a prominent pilgrimage and tourist destination
• Captures incoming traffic with high dwell time at the square intersection
• Benefits from seasonal surges during major religious festivals and events
• Affordable monthly pricing suitable for local and regional advertisers
• Large format ensures strong brand visibility and message retention
• Appeals to a diverse audience mix: religious tourists, families, and local communities

Campaign Suggestions

• Promote hotel deals, accommodation packages, and pilgrim-friendly services
• Advertise local restaurants, thalis, and regional cuisine outlets
• Highlight handicraft stores, appliqué products, and souvenir shops
• Launch festival-specific campaigns for Rath Yatra and other peak seasons
• Feature regional FMCG products, beverages, and travel essentials

Important Note

The estimated daily vehicle traffic, footfall, and weekly unique reach figures provided are approximate estimates for the surrounding locality based on geographical and commercial analysis. These are not measured statistics specific to this hoarding. Reliable public measurements are unavailable. Actual performance may vary based on campaign design, seasonality, and local events.