Overview

This 20×30 ft front-lit hoarding is strategically located at Laxmisagar Square in Bhubaneswar, facing towards the Kalpana area. Laxmisagar is a prominent commercial and residential hub in the heart of Bhubaneswar, known for its high footfall, active retail environment, and steady vehicular movement. The hoarding offers excellent visibility to commuters traveling between key localities, making it a valuable asset for brands targeting urban audiences in Odisha's capital city.

Location Highlights

Laxmisagar Square is a well-established commercial node in Bhubaneswar, surrounded by residential neighborhoods, shopping complexes, educational institutions, and healthcare facilities. The locality experiences consistent daily activity due to its mixed-use character. Major roads converging at Laxmisagar connect commuters to areas like Kalpana Square, Vani Vihar, Saheed Nagar, and the railway station. The area is frequented by office-goers, students, families, and retail shoppers, contributing to a diverse and engaged audience base throughout the day.

Traffic & Footfall Insights

Approximate estimates suggest the following for the Laxmisagar locality:

• Estimated Daily Vehicle Traffic: 28,000–55,000 vehicles/day
• Estimated Daily Footfall: 6,000–18,000 pedestrians/day
• Peak Activity Periods: 8:30 AM–10:30 AM, 1:00 PM–3:00 PM, and 5:30 PM–8:00 PM
• Primary Audience: Middle-income families, working professionals, students, and local shoppers
• Advertising Potential: The hoarding's prominent placement at a busy square ensures consistent exposure to vehicular and pedestrian traffic, making it suitable for sustained brand recall campaigns.

These figures are locality-based estimates. Reliable public measurements for this specific hoarding are unavailable.

Hoarding Specifications

• Dimensions: 20 ft (W) × 30 ft (H)
• Total Display Area: 600 sq ft
• Monthly Price: ₹39,000
• Property Type: Hoarding
• Lighting: Front Lit (ensures visibility during evening and night hours)
• Visibility: High — positioned at a prominent square with good sightlines
• Suitable Advertisement Size: Full hoarding creative (20×30 ft recommended)

Best Suited For

• Retail brands and fashion outlets
• FMCG and consumer electronics
• Banking, insurance, and financial services
• Educational institutions and coaching centers
• Healthcare and wellness providers
• E-commerce and food delivery platforms
• Real estate and housing projects

Why Choose This Hoarding?

• Located at a high-activity commercial and residential junction in central Bhubaneswar
• Front-lit design ensures round-the-clock brand visibility
• Captures attention from diverse audience segments including families, professionals, and students
• Competitively priced at ₹39,000/month for a 600 sq ft display in a prime locality
• Suitable for long-term branding and product launch campaigns
• Strong connectivity to nearby commercial centers and residential colonies

Campaign Suggestions

• Launch new retail products or seasonal collections targeting local shoppers
• Promote banking offers, insurance schemes, or investment plans to working professionals
• Advertise educational courses, entrance coaching, or skill development programs
• Highlight healthcare services, diagnostic centers, or wellness packages
• Build brand awareness for FMCG, electronics, or e-commerce platforms through sustained visibility

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the Laxmisagar locality and surrounding area. These are not measured statistics specific to this hoarding. Advertisers are encouraged to conduct independent assessments for campaign planning.