Overview

This 35×25 ft front-lit hoarding is strategically located at Barang Square on the Nandankanan Road in Bhubaneswar, Odisha. Positioned along a key arterial route connecting the city center to Nandankanan Zoological Park—one of Eastern India's most visited wildlife attractions—this hoarding enjoys high visibility among both daily commuters and weekend leisure travelers. The location benefits from consistent traffic flow throughout the week, making it a valuable asset for brands seeking sustained exposure in Bhubaneswar's expanding urban landscape.

Location Highlights

Barang Square sits along Nandankanan Road, a major connector in Bhubaneswar that facilitates movement between residential neighborhoods, commercial zones, and the popular Nandankanan Zoo. The surrounding locality features a mix of residential colonies, educational institutions, retail outlets, and small commercial establishments. The area experiences steady vehicular movement during weekday commutes and noticeably higher footfall on weekends and public holidays due to zoo visitors and families traveling for recreation. The road serves as a primary route for residents of nearby areas such as Barang, Patia, and Chandrasekharpur, as well as visitors from across Bhubaneswar and neighboring districts.

Traffic & Footfall Insights

Approximate estimates suggest the following for the surrounding locality:

• Estimated Daily Vehicle Traffic: 25,000–45,000 vehicles/day (includes cars, two-wheelers, auto-rickshaws, and buses)
• Estimated Daily Footfall: 3,000–8,000 pedestrians/day (higher on weekends)
• Peak Activity Periods: 8:00 AM–10:00 AM (morning commute), 5:00 PM–8:00 PM (evening return traffic), and 10:00 AM–4:00 PM on weekends (zoo visitors)
• Primary Audience: Families, working professionals, students, tourists, and leisure travelers
• Advertising Potential: The hoarding's front-lit feature ensures visibility during evening hours, maximizing brand exposure during peak commute times and weekend outings.

Please note: These are locality estimates based on the area's commercial and recreational profile. Reliable public measurements are unavailable.

Hoarding Specifications

• Dimensions: 35 ft (width) × 25 ft (height)
• Total Area: 875 sq ft
• Monthly Price: ₹56,875
• Property Type: Hoarding
• Lighting: Front Lit (enhanced evening and night visibility)
• Visibility: High visibility from both directions along Nandankanan Road
• Suitable Advertisement Size: Full hoarding coverage (35×25 ft)

Best Suited For

• Educational institutions and coaching centers
• Family entertainment and leisure brands
• FMCG and consumer goods
• Automobile showrooms and dealerships
• Healthcare and wellness services
• Real estate developers
• Retail and e-commerce brands
• Banking and financial services

Why Choose This Hoarding?

• Strategic placement on a high-traffic arterial road connecting residential and recreational zones
• Captures attention of both daily commuters and weekend leisure travelers
• Front-lit feature ensures round-the-clock brand visibility
• Appeals to a diverse audience including families, professionals, students, and tourists
• Proximity to Nandankanan Zoo enhances weekend and holiday exposure
• Competitive monthly pricing for sustained long-term campaigns

Campaign Suggestions

• Launch weekend-focused family offers and entertainment packages
• Promote educational admissions and coaching programs during academic seasons
• Advertise automobile launches targeting middle-income urban families
• Highlight real estate projects in nearby residential growth corridors
• Create seasonal campaigns for summer vacations and festive holidays

Important Note

The traffic, footfall, and weekly unique reach figures provided are approximate estimates for the surrounding locality based on geographical and commercial analysis. These are not measured statistics of the hoarding itself.