Overview

This 30×30 ft front-lit hoarding is strategically positioned at Raghunathpur Square near KIIT (Kalinga Institute of Industrial Technology) in Patia, Bhubaneswar. The location is part of a thriving educational and residential hub in Odisha's capital city, known for its young, aspirational audience and consistent daily traffic. The hoarding offers excellent visibility to students, faculty, professionals, and families in one of Bhubaneswar's most dynamic localities.

Location Highlights

Patia is a well-established suburb of Bhubaneswar, home to KIIT University, KISS (Kalinga Institute of Social Sciences), and numerous educational institutions. Raghunathpur Square serves as a key junction connecting residential colonies, commercial establishments, hostels, and academic campuses. The surrounding area features coaching centers, cafes, retail outlets, hospitals, and service providers catering to a large student and working population. The locality experiences steady activity throughout the day, with peak movement during college hours and evenings.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

• Estimated Daily Vehicle Traffic: 25,000–45,000 vehicles/day
• Estimated Daily Footfall: 8,000–18,000 pedestrians/day
• Peak Activity Periods: 8:00 AM–10:00 AM, 1:00 PM–3:00 PM, and 5:00 PM–8:00 PM
• Primary Audience: College students, young professionals, faculty members, parents, and local residents
• Advertising Potential: High relevance for education, technology, lifestyle, fashion, food delivery, banking, and consumer services

Reliable public measurements are unavailable. These figures are locality-level estimates based on the area's educational and residential profile.

Hoarding Specifications

• Dimensions: 30 ft (width) × 30 ft (height)
• Total Display Area: 900 sq ft
• Monthly Price: ₹58,499
• Property Type: Hoarding
• Lighting: Front Lit (enhanced evening and night visibility)
• Visibility: High visibility from multiple approach roads at the square
• Suitable Advertisement Size: Large-format brand campaigns, product launches, educational promotions

Best Suited For

• Educational institutions and e-learning platforms
• Technology brands and mobile companies
• Fashion and lifestyle brands
• Food delivery apps and QSR chains
• Banking and financial services
• Healthcare and wellness services
• Real estate and housing projects
• Entertainment and OTT platforms

Why Choose This Hoarding?

• Located at a prominent square near KIIT, ensuring consistent exposure to a young, urban audience
• Front-lit design ensures 24-hour visibility and brand recall
• Attracts a diverse mix of students, working professionals, and families
• Positioned in a high-growth educational and residential zone of Bhubaneswar
• Competitive monthly pricing offers strong value for sustained campaigns
• Ideal for brands targeting aspirational, digitally-savvy consumers

Campaign Suggestions

• Launch promotions for educational courses, entrance coaching, and skill development programs
• Brand awareness campaigns for consumer electronics, fashion, and lifestyle products
• Financial services targeting students and young professionals (credit cards, loans, insurance)
• Food and beverage promotions for cafes, cloud kitchens, and delivery apps
• Real estate campaigns for affordable housing and rental solutions near educational hubs

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding Patia locality and Raghunathpur Square area. These are not measured statistics specific to this hoarding. Actual exposure may vary based on time of day, season, and local events.