Overview

This hoarding is positioned near Reliance Fresh on Cuttack Road in Bhubaneswar, facing Esplanade and Rasulgarh Square. The location serves as a crucial connector between Bhubaneswar and Cuttack, making it a significant arterial route with consistent vehicular movement throughout the day. Rasulgarh is a well-established commercial and residential hub, offering steady exposure to a diverse audience comprising office-goers, students, shoppers, and inter-city commuters.

Location Highlights

Cuttack Road is one of the primary arterial routes in Bhubaneswar, connecting the capital city to Cuttack and other eastern districts. The hoarding's proximity to Rasulgarh Square places it in a locality characterized by retail outlets, educational institutions, healthcare facilities, and residential complexes. The area experiences substantial traffic due to the presence of government offices, private enterprises, and commercial establishments. The Reliance Fresh landmark ensures easy identification for targeting campaigns. The surrounding locality likely includes a mix of middle-income residential neighborhoods and commercial zones, resulting in diverse footfall patterns throughout the day.

Traffic & Footfall Insights

Approximate estimates suggest the following for the surrounding locality:

• Estimated Daily Vehicle Traffic: 40,000–70,000 vehicles/day
• Estimated Daily Footfall: 8,000–18,000 pedestrians/day
• Peak Activity Periods: 8:00 AM–10:00 AM (morning commute), 5:30 PM–8:00 PM (evening return and retail activity)
• Primary Audience: Office professionals, students, local residents, retail shoppers, inter-city travelers
• Advertising Potential: Strong visibility to a steady, diversified audience with high repetition from daily commuters on this arterial route. The commercial and residential mix ensures balanced exposure throughout the week.

These figures are locality-based estimates and are not measured statistics of the hoarding itself.

Hoarding Specifications

• Dimensions: 25 ft (Width) × 25 ft (Height)
• Total Display Area: 625 square feet
• Monthly Price: ₹59,375
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: High during daytime; reduced after sunset due to lack of illumination
• Suitable Advertisement Size: Large-format static creatives with bold visuals and minimal text for quick comprehension

Best Suited For

• Retail chains and FMCG brands
• Real estate and housing projects
• Educational institutions and coaching centers
• Automobile dealerships and service centers
• Healthcare providers and diagnostic labs
• Banking and financial services
• E-commerce and delivery platforms

Why Choose This Hoarding?

• Located on a major arterial route connecting Bhubaneswar and Cuttack, ensuring high vehicular exposure
• Proximity to Rasulgarh Square, a busy commercial and residential node
• Consistent visibility to daily commuters, shoppers, and local residents
• Large display area of 625 square feet for impactful brand messaging
• Competitively priced at ₹59,375 per month for a prominent location
• Suitable for long-term brand awareness campaigns targeting diverse demographics

Campaign Suggestions

• Launch campaigns for retail brands capitalizing on nearby shopping activity
• Promote real estate projects targeting homebuyers in the Bhubaneswar-Cuttack corridor
• Advertise educational institutions during admission seasons
• Highlight automotive offers for two-wheelers and four-wheelers
• Promote healthcare services and diagnostic facilities for local residents

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on its commercial profile, road hierarchy, and typical movement patterns. These are not direct measurements of the hoarding's performance. Actual impressions may vary depending on campaign execution, seasonal factors, and local events.