Overview

This 60 ft × 20 ft non-lit hoarding is located in the Civil Township area of Rourkela, one of Odisha's major industrial cities. Rourkela is home to the Rourkela Steel Plant and serves as a key urban center in Sundargarh district. Civil Township is a well-established residential-commercial locality with steady daily movement from residents, employees, and visitors. The hoarding offers consistent visibility for brands targeting middle-income households, industrial workers, and local commuters.

Location Highlights

Civil Township is a planned residential area in Rourkela, known for its proximity to the steel plant, educational institutions, healthcare facilities, and local markets. The locality experiences regular traffic from office-goers, students, and residents accessing essential services. The area is well-connected to other parts of Rourkela, including Udit Nagar, Sector 19, and the main city center. The surrounding environment includes schools, banks, government offices, and small commercial establishments, making it a stable advertising location throughout the week.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

• Estimated Daily Vehicle Traffic: 18,000–32,000 vehicles/day

• Estimated Daily Footfall: 3,000–7,000 pedestrians/day

• Peak Activity Periods: 7:30 AM–9:30 AM (morning commute), 5:00 PM–7:30 PM (evening return), and mid-morning on weekends

• Primary Audience: Industrial employees, government staff, middle-income families, students, and local shoppers

• Advertising Potential: Suitable for brands targeting stable, working-class households and local decision-makers in a tier-2 industrial city

Reliable public measurements are unavailable. These are locality-based estimates and not measured statistics of the hoarding.

Hoarding Specifications

• Dimensions: 60 ft (W) × 20 ft (H)

• Total Area: 1,200 sq ft

• Monthly Price: ₹78,000

• Property Type: Hoarding

• Lighting: Non-Lit

• Visibility: Daytime visibility; effectiveness depends on placement and road alignment

• Suitable Advertisement Size: Large-format creative with bold text and high-contrast visuals recommended for daytime impact

Best Suited For

• FMCG and household products
• Banking and financial services
• Educational institutions and coaching centers
• Healthcare and diagnostic services
• Real estate and housing projects
• Local retail and consumer durables
• Government schemes and awareness campaigns

Why Choose This Hoarding?

• Large 1,200 sq ft display area for impactful messaging
• Located in a stable residential-commercial locality with consistent daily movement
• Targets working professionals, families, and students in an industrial city
• Cost-effective option for long-term brand presence in Rourkela
• Suitable for local and regional brands looking to build awareness in tier-2 markets
• Benefits from repeat exposure as commuters pass regularly

Campaign Suggestions

• Launch campaigns for banks, insurance, and financial products targeting salaried professionals
• Promote educational institutions, skill development programs, and entrance coaching centers
• Advertise FMCG products, packaged foods, and daily essentials for household decision-makers
• Highlight real estate projects and housing schemes for middle-income families
• Run healthcare awareness campaigns or promote local diagnostic centers and hospitals

Important Note

Traffic, footfall, and weekly unique reach figures provided are approximate estimates based on the surrounding locality's profile and are not direct measurements of this hoarding's performance. Actual visibility and audience engagement depend on the hoarding's exact placement, creative quality, and local conditions.