Overview

This 40 ft × 10 ft non-lit hoarding is located in Ghasipura, near Anandapur in the Keonjhar district of Odisha. Positioned in a semi-urban locality with access to both local and inter-district traffic, this hoarding offers visibility along a road serving Anandapur and surrounding villages. The location is part of a growing commercial corridor with proximity to local markets, educational institutions, and residential neighborhoods. At ₹6,000 per month, this hoarding is a budget-friendly option for brands targeting rural-urban consumers in Keonjhar district.

Location Highlights

Ghasipura is situated near Anandapur, a prominent town in Keonjhar district known for its commercial activity, educational institutions, and agricultural trade. The locality experiences a blend of commuter traffic heading toward Anandapur town center, as well as inter-district movement toward Keonjhar and Bhadrak. The area is characterized by local markets, small-scale businesses, schools, and residential clusters. The hoarding is accessible to daily commuters, shoppers, and travelers moving through this semi-urban zone. While the immediate surroundings are moderately developed, the location benefits from its position on a road that connects rural hinterlands with urban centers.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 8,000–18,000 vehicles/day, comprising two-wheelers, auto-rickshaws, buses, and light commercial vehicles. Reliable public measurements are unavailable.

Estimated Daily Footfall: The surrounding locality may experience 1,500–4,000 pedestrians/day, primarily local residents, students, shoppers, and market visitors.

Peak Activity Periods: Traffic and footfall are likely highest during 7:00 AM–9:30 AM (morning commute and school hours), 12:00 PM–2:00 PM (market activity), and 5:00 PM–7:30 PM (evening return).

Primary Audience: Local residents, agricultural traders, students, small business owners, daily commuters, and rural-urban migrant workers.

Advertising Potential: The hoarding is well-suited for brands targeting semi-urban and rural consumers in Keonjhar district. Typical traffic in this locality is likely to include value-conscious buyers seeking essential goods, services, and local employment opportunities.

Hoarding Specifications

• Dimensions: 40 ft (W) × 10 ft (H)
• Total Display Area: 400 sq. ft.
• Monthly Rental Price: ₹6,000
• Lighting: Non-Lit
• Property Type: Hoarding
• Visibility: Good during daylight hours; limited visibility at night due to lack of illumination
• Suitable Advertisement Size: Large-format horizontal layout

Best Suited For

• FMCG brands (packaged foods, beverages, personal care)
• Agricultural inputs and equipment
• Mobile network providers and digital payment platforms
• Educational institutions and coaching centers
• Banking services and microfinance
• Local retail stores and service providers
• Government welfare schemes and public awareness campaigns

Why Choose This Hoarding?

• Budget-Friendly: At ₹6,000 per month, this hoarding offers excellent value for sustained local brand visibility.
• Semi-Urban Reach: Positioned to capture both local residents and inter-district commuters in Keonjhar district.
• Daily Commuter Exposure: Located on a road serving Anandapur and surrounding villages, ensuring repeated impressions.
• Growing Market Potential: The area is part of a developing commercial corridor with increasing purchasing power among rural-urban consumers.

Campaign Suggestions

• Launch local retail promotions or seasonal offers targeting budget-conscious families.
• Advertise agricultural products, seeds, fertilizers, or farm equipment to the farming community.
• Promote mobile recharge plans, digital wallets, or banking services to semi-urban consumers.
• Highlight educational courses, vocational training, or skill development programs.
• Run public awareness campaigns on health, sanitation, or government schemes.

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on the area's semi-urban profile, road hierarchy, and commercial activity. These are not measured statistics of this specific hoarding. Actual exposure may vary depending on seasonal factors, local events, and daily traffic patterns. The weekly unique reach estimate reflects the number of distinct individuals likely to notice this hoarding during one week, accounting for repeated commuter journeys.

Weekly Unique Reach: Approximately 22,000–28,000 individuals.