Overview

This wallwrap hoarding is strategically positioned along NH-326 in Patrapur, Ganjam district, Odisha. The hoarding offers visibility on a national highway route connecting major towns and commercial centers in southern Odisha. With dimensions of 40 ft × 10 ft, this advertising space provides substantial visibility for vehicular traffic traveling between Berhampur, Aska, and other regional destinations. The competitive monthly rental of ₹6,000 makes it accessible for regional and local advertisers seeking highway exposure.

Location Highlights

Patrapur is situated along NH-326, a key regional highway in Ganjam district. The area serves as a transit corridor for commercial vehicles, private cars, and public transport connecting Berhampur (the district headquarters) with interior towns. The locality experiences a mix of agricultural trade, local commerce, and through traffic. Being on a national highway, the hoarding benefits from consistent vehicular movement throughout the day. The surrounding area includes small commercial establishments, agricultural markets, and residential clusters typical of highway-adjacent localities in rural Odisha.

Traffic & Footfall Insights

Approximate estimates suggest the following traffic patterns for this NH-326 location:

Estimated Daily Vehicle Traffic: 8,000–18,000 vehicles/day

The national highway experiences moderate traffic comprising trucks, buses, private vehicles, and two-wheelers. Traffic volume increases during harvest seasons and festival periods.

Estimated Daily Footfall: 500–1,500 pedestrians/day

Footfall is limited as this is primarily a vehicular corridor. Pedestrian activity includes local residents and shoppers near roadside establishments.

Peak Activity Periods: 7:00 AM–10:00 AM and 4:00 PM–7:00 PM

Morning hours see commuter and commercial vehicle movement, while evenings bring return traffic and local shoppers.

Primary Audience: Highway travelers, truck drivers, bus passengers, intercity commuters, local residents, and agricultural traders.

Advertising Potential: The hoarding offers consistent visibility to highway traffic, making it suitable for regional brands, local services, and awareness campaigns targeting rural and semi-urban audiences.

Hoarding Specifications

• Dimensions: 40 ft (Width) × 10 ft (Height)
• Total Display Area: 400 sq ft
• Monthly Rental Price: ₹6,000
• Property Type: Hoarding (Wallwrap)
• Lighting: Non-Lit
• Visibility: Good visibility for highway traffic during daylight hours
• Suitable Advertisement Size: Full hoarding wrap recommended for maximum impact

Best Suited For

• Agricultural products and fertilizers
• Regional FMCG brands
• Automobile services and tire shops
• Educational institutions and coaching centers
• Healthcare facilities and clinics
• Banking and financial services
• Mobile network operators
• Local retail and consumer goods

Why Choose This Hoarding?

• Strategic Highway Location: Positioned on NH-326, ensuring exposure to consistent intercity and regional traffic.
• Cost-Effective Advertising: Monthly rental of ₹6,000 offers excellent value for regional advertisers and local businesses.
• Substantial Size: 400 sq ft display area provides ample space for clear, impactful brand messaging.
• Regional Reach: Captures attention of travelers, commercial vehicle operators, and local populations across Ganjam district.
• Long Viewing Duration: Highway traffic allows extended viewing time, improving message retention among commuters.

Campaign Suggestions

• Promote agricultural input products during sowing and harvest seasons when farmer traffic peaks.
• Advertise regional retail outlets, automobile workshops, or fuel stations located ahead on the highway.
• Run awareness campaigns for government schemes, health programs, or educational initiatives targeting rural audiences.
• Highlight local hospitality services, dhabas, or rest stops for long-distance travelers.
• Launch mobile network or banking service promotions to reach underserved rural and semi-urban markets.

Important Note

The traffic, footfall, and weekly unique reach figures provided here are approximate estimates based on the characteristics of the surrounding locality, road hierarchy, and typical patterns observed on regional national highways in Odisha. These are not measured statistics specific to this hoarding. Actual exposure may vary based on seasonal factors, road conditions, and local events.

Reliable public measurements for this specific hoarding location are unavailable.