Overview

This wall-wrap hoarding is located on NH157 in Jilundi, Ganjam district, Odisha. Positioned along a national highway corridor, this hoarding offers visibility to inter-district and inter-state vehicular traffic traveling through the region. The location serves as a key transit route connecting Ganjam with neighboring areas, making it suitable for brands seeking extended reach across Odisha's southern coastal belt.

Location Highlights

Jilundi lies along NH157, a significant highway corridor in Ganjam district. The surrounding locality is characterized by a mix of rural-to-semi-urban development typical of highway stretches in interior Odisha. The area experiences steady through-traffic from commercial vehicles, passenger buses, and private vehicles traveling between district headquarters and smaller towns. Approximate estimates suggest the locality includes agricultural communities, small commercial establishments, and periodic market activity. The highway serves as a vital link for goods transportation and regional connectivity, with basic roadside amenities and scattered habitation along the route.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 25,000–45,000 vehicles/day along this national highway stretch, comprising heavy commercial vehicles, state transport buses, private cars, and two-wheelers.

Estimated Daily Footfall: Pedestrian movement is limited on highway corridors. Approximate estimates suggest 300–1,200 people/day near roadside establishments and transit points.

Peak Activity Periods: Traffic flow remains relatively consistent throughout daylight hours, with noticeable movement during 6:00 AM–9:00 AM and 4:00 PM–7:00 PM as commercial vehicles and passenger transport dominate the highway.

Primary Audience: Inter-district travelers, truck drivers, bus passengers, commercial vehicle operators, agricultural traders, and rural-to-urban commuters.

Advertising Potential: The hoarding's highway placement ensures prolonged visibility to travelers covering longer distances. The surrounding locality may experience sustained exposure from repeat commercial traffic, making it effective for regional brand awareness campaigns targeting Odisha's hinterland.

Hoarding Specifications

• Dimensions: 40 ft (width) × 10 ft (height)
• Total Display Area: 400 sq. ft.
• Monthly Price: ₹6,000
• Property Type: Hoarding (Wall-wrap)
• Lighting: Non-Lit
• Visibility: Moderate to good during daylight hours; reduced after sunset
• Suitable Advertisement Size: Large-format horizontal layouts with bold text and minimal detail for quick readability at highway speeds

Best Suited For

• Agricultural products and equipment
• Automobile services and spare parts
• Regional FMCG brands
• Financial services and insurance
• Healthcare and diagnostic centers
• Educational institutions
• Transport and logistics services
• Government and public awareness campaigns

Why Choose This Hoarding?

• Located on NH157, ensuring visibility to inter-district traffic across southern Odisha
• Affordable monthly cost of ₹6,000 makes it accessible for regional advertisers
• Large 400 sq. ft. display area suitable for impactful messaging
• Captures attention of commercial vehicle operators and long-distance travelers
• Strategic for brands targeting rural and semi-urban markets in Ganjam district
• Suitable for sustained campaigns focusing on regional penetration

Campaign Suggestions

• Launch regional product availability announcements for FMCG and agricultural brands
• Promote automobile service centers and spare parts dealers along the highway
• Advertise financial services targeting small businesses and rural entrepreneurs
• Highlight healthcare facilities and diagnostic services in nearby towns
• Announce educational institutions and vocational training programs

Important Note

The estimated daily vehicle traffic (25,000–45,000), daily footfall (300–1,200), and weekly unique reach figures provided are approximate estimates for the surrounding locality based on typical highway traffic patterns in the region. These are not measured statistics specific to this hoarding. Reliable public measurements are unavailable. Actual exposure may vary based on time of year, road conditions, and local economic activity.