Overview

This 35 ft × 15 ft wallwrap hoarding is located in Bhatakumarada, a locality within the Ganjam district of Odisha. Positioned along a regional road network, this site offers access to local commuters, residents, and travelers moving through this part of southern Odisha. The hoarding provides an affordable entry point for brands targeting semi-urban and rural audiences in the Ganjam region.

Location Highlights

Bhatakumarada is situated in Ganjam district, one of Odisha's most populous and commercially active districts. The area serves a mix of residential communities, small-scale commercial establishments, and agricultural activity. The locality benefits from its proximity to Berhampur (also known as Brahmapur), a major commercial hub located approximately 15–20 km away, which drives periodic traffic through connecting roads. The surrounding region includes educational institutions, rural markets, healthcare facilities, and local transport nodes that contribute to steady movement throughout the day.

Approximate estimates suggest the area experiences moderate vehicle and pedestrian activity, primarily driven by local commuters, students, and residents accessing nearby services.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: The surrounding locality may experience approximately 8,000–18,000 vehicles/day, including two-wheelers, auto-rickshaws, light commercial vehicles, and occasional heavy transport moving between Berhampur and interior villages.

Estimated Daily Footfall: Pedestrian movement in this area is likely in the range of 1,500–4,500 people/day, consisting of local residents, students, daily wage workers, and shoppers visiting nearby markets or services.

Peak Activity Periods: Traffic is typically higher during 7:00 AM–9:30 AM and 5:00 PM–7:30 PM, coinciding with school and work commutes, as well as market hours in the late afternoon.

Primary Audience: Local families, students, agricultural workers, small business owners, daily commuters, and occasional intercity travelers.

Advertising Potential: This hoarding is well-suited for local and regional brands aiming to build awareness among semi-urban and rural audiences in Ganjam district. The non-lit format is appropriate for daytime visibility and cost-effective campaigns.

Hoarding Specifications

• Dimensions: 35 ft (W) × 15 ft (H)
• Total Display Area: 525 sq. ft.
• Monthly Price: ₹7,875
• Property Type: Hoarding (Wallwrap)
• Lighting: Non-Lit
• Visibility: Clear daytime visibility to passing vehicles and pedestrians
• Suitable Advertisement Size: Full wallwrap coverage recommended for maximum impact

Best Suited For

• Regional FMCG brands (biscuits, snacks, beverages)
• Agricultural products and seeds
• Local educational institutions and coaching centers
• Mobile network operators and recharge services
• Regional consumer durables and appliances
• Government schemes and public awareness campaigns
• Banking and microfinance institutions
• Healthcare and diagnostic centers

Why Choose This Hoarding?

• Affordable pricing at ₹7,875/month makes it accessible for long-term local campaigns
• Strategic location in Ganjam district with connectivity to Berhampur and surrounding villages
• Large display area of 525 sq. ft. ensures strong message visibility
• Local audience engagement ideal for brands targeting semi-urban and rural consumers
• Steady daily exposure to commuters, students, and residents throughout the day

Campaign Suggestions

• Promote regional FMCG brands with simple, bold messaging in Odia language
• Advertise agricultural inputs, seeds, and fertilizers targeting local farmers
• Launch educational institution admissions and skill development programs
• Highlight mobile network offers and recharge plans with clear pricing
• Feature government schemes, health awareness drives, and community services

Important Note

The traffic, footfall, and reach figures provided are approximate estimates based on the surrounding locality's profile and typical patterns in similar semi-urban areas of Odisha. These are not measured statistics specific to this hoarding. Actual audience exposure may vary based on seasonal factors, local events, and road conditions.