Overview

This 20 ft × 20 ft wallwrap hoarding is located in Digapahandi, a developing town in Ganjam district, Odisha. Positioned along SH 17 (State Highway 17), it serves as a key visual anchor for advertisers targeting commuters, local residents, and regional travelers moving between Ganjam district towns and nearby commercial centers.

Location Highlights

Digapahandi is a Block headquarters town situated approximately 35 km from Berhampur, the largest city in Ganjam district. SH 17 is an important state highway connecting rural blocks, trading centers, and agricultural markets across southern Odisha. The locality is characterized by a mix of residential neighborhoods, small commercial establishments, government offices, schools, and weekly markets. While traffic volumes are moderate compared to major urban corridors, the highway experiences steady movement throughout the day, including two-wheelers, autos, buses, and goods vehicles servicing agricultural trade.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 8,000–18,000 vehicles/day along this section of SH 17, typical for state highways passing through Block-level towns in rural-to-semi-urban Odisha.

Estimated Daily Footfall: The surrounding locality may experience 2,000–6,000 pedestrians/day, particularly near bus stops, local markets, and community centers.

Peak Activity Periods: Morning hours (7:00 AM–9:00 AM) and late afternoon to evening (4:00 PM–7:00 PM) see increased movement due to market activity, school timings, and commuter travel.

Primary Audience: Local residents, farmers, shopkeepers, small business owners, government employees, students, and inter-district travelers.

Advertising Potential: Effective for regional brands, agricultural products, financial services, local retail, and government awareness campaigns. Please note that traffic and footfall figures are approximate locality estimates, not measured statistics for this hoarding.

Hoarding Specifications

• Dimensions: 20 ft (Width) × 20 ft (Height)
• Total Display Area: 400 sq ft
• Monthly Rental Price: ₹6,000
• Property Type: Hoarding (Wallwrap)
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Clear sightlines for highway traffic
• Suitable Advertisement Size: Medium-format campaigns focusing on simple, bold messaging

Best Suited For

• Agricultural equipment and seeds
• Financial services (microfinance, insurance, banking)
• Local retail and FMCG brands
• Educational institutions and coaching centers
• Healthcare services and clinics
• Government schemes and public awareness campaigns
• Regional real estate and housing projects

Why Choose This Hoarding?

• Positioned on SH 17, a primary state highway in Ganjam district
• Reaches commuters traveling between Berhampur and interior blocks
• Cost-effective option for regional and hyperlocal campaigns
• Captures attention of agricultural and trading communities
• Suitable for long-term brand visibility in a developing market

Campaign Suggestions

• Promote agricultural inputs, fertilizers, or equipment during sowing and harvest seasons
• Advertise microfinance or crop loan schemes targeting rural entrepreneurs
• Highlight regional FMCG brands, beverages, or daily essentials
• Announce admissions for local schools, colleges, or skill development centers
• Launch awareness drives for health insurance, sanitation, or government welfare programs

Important Note

The traffic, footfall, and weekly unique reach figures provided are approximate estimates based on the characteristics of the surrounding locality and are not measured statistics specific to this hoarding. Reliable public measurements are unavailable. Actual exposure may vary depending on seasonal factors, road conditions, and local events.