Overview

This hoarding is positioned along the Kalpetta to Calicut route near Chundale in Wayanad district, Kerala. The route serves as a crucial connector between the hill station town of Kalpetta and the coastal city of Calicut (Kozhikode), making it a strategic advertising location. The stretch passes through Chundale, a locality known for its scenic beauty and increasing tourism activity. This hoarding captures attention from both tourist traffic heading to Wayanad's attractions and commercial vehicles serving the district.

Location Highlights

Chundale is located on NH 766, a major state highway linking Wayanad with Kozhikode. The area experiences steady tourist movement throughout the year, particularly during holiday seasons when visitors travel to Wayanad's tea estates, wildlife sanctuaries, and hill stations. The locality also serves commercial traffic including goods transport vehicles, agricultural produce carriers, and local commuters. The surrounding region features a mix of roadside establishments, small businesses, and agricultural land. Approximate estimates suggest this section of the highway sees moderate to high traffic volumes typical of inter-district routes in Kerala's hill regions.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 25,000–45,000 vehicles/day along this stretch, including tourist cars, buses, commercial vehicles, and local two-wheelers.

Estimated Daily Footfall: The surrounding locality may experience 800–2,500 pedestrians/day at nearby establishments and bus stops.

Peak Activity Periods: Traffic volume increases during 7:00 AM–10:00 AM and 4:00 PM–8:00 PM on weekdays, with extended peak periods during weekends and holiday seasons when tourist movement intensifies.

Primary Audience: Tourists traveling to Wayanad, families on vacation, commercial vehicle drivers, local residents, government employees commuting between districts, and inter-state travelers.

Advertising Potential: The hoarding's location on a major inter-district highway offers consistent visibility to a diverse audience mix. The route's tourism orientation makes it particularly effective for hospitality, travel services, automobile brands, and consumer products targeting middle and upper-middle-class segments.

Hoarding Specifications

• Dimensions: 40 ft (width) × 30 ft (height)
• Total Display Area: 1,200 square feet
• Monthly Price: ₹46,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility)
• Visibility: Clear sightlines for approaching vehicles on the highway
• Suitable Advertisement Size: Full hoarding coverage recommended for maximum impact

Best Suited For

Tourism and hospitality services, resorts and homestays, automobile brands, tyre companies, fuel stations, restaurants and cafes, tea and spice brands, adventure tourism operators, travel agencies, insurance companies, and consumer durables.

Why Choose This Hoarding?

• Located on the primary highway connecting Wayanad with Kozhikode, ensuring continuous traffic exposure
• Captures tourism-driven traffic throughout the year with seasonal peaks
• Large display area (1,200 sq ft) provides excellent creative space for impactful messaging
• Positioned to reach both leisure travelers and commercial audience segments
• Cost-effective pricing for a strategic highway location
• Suitable for long-term brand building and immediate call-to-action campaigns

Campaign Suggestions

• Promote resort packages and homestay experiences for tourists entering Wayanad
• Advertise automobile service centers and tyre brands targeting long-distance travelers
• Launch restaurant and cafe chains positioned along the Kalpetta-Calicut corridor
• Showcase local tea, coffee, and spice brands to tourists
• Promote insurance and financial services to the traveling commercial segment

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on typical highway patterns in Wayanad district. These are not measured statistics specific to this hoarding. Actual visibility and audience reach may vary based on seasonal tourism patterns, weather conditions, and specific campaign execution.