Overview

This hoarding is positioned in Thikkodi, a developing locality on the Kozhikode (Calicut) to Vadakara corridor in northern Kerala. The site serves traffic moving towards Vadakara, a major town in Kozhikode district, making it strategically relevant for advertisers targeting commuters, residents, and visitors along this busy coastal route.

Location Highlights

Thikkodi lies along National Highway 66 (NH 66), one of Kerala's most significant arterial roads connecting Panvel to Kanyakumari. This stretch experiences consistent daily traffic comprising local commuters, inter-district travellers, and commercial vehicles. The locality is developing rapidly, with a mix of residential neighborhoods, small businesses, educational institutions, and healthcare facilities. Proximity to the Arabian Sea coast adds to the area's appeal for tourism-related commerce. Approximate estimates suggest the surrounding region experiences moderate to high vehicular movement, particularly during morning and evening commute windows.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: 30,000–55,000 vehicles/day

The Kozhikode-Vadakara corridor sees steady traffic throughout the day, with a notable mix of two-wheelers, cars, auto-rickshaws, buses, and goods transport vehicles. The route serves daily commuters, shoppers, students, and tourists heading to nearby coastal destinations.

Estimated Daily Footfall: 2,000–6,000 pedestrians/day

Footfall in this area is relatively moderate, with pedestrian activity concentrated near bus stops, local markets, and residential access points.

Peak Activity Periods: 7:30 AM–9:30 AM, 4:30 PM–7:00 PM, and weekend afternoons

Primary Audience: Commuters, families, small business owners, students, and regional travellers

Advertising Potential: The hoarding's position on a directional route towards Vadakara ensures sustained visibility among a consistent audience segment, making it suitable for brands targeting middle-income families and local commerce.

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics specific to this hoarding.

Hoarding Specifications

• Dimensions: 40 ft (W) × 30 ft (H)
• Total Display Area: 1,200 sq. ft.
• Monthly Rental Price: ₹45,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Clear sightlines for vehicles approaching from Kozhikode towards Vadakara
• Suitable Advertisement Size: Full-size vinyl or flex print (40 ft × 30 ft)

Best Suited For

• Local retail chains and supermarkets
• Real estate developers with residential or commercial projects
• Educational institutions and coaching centers
• Healthcare providers and diagnostic labs
• FMCG brands targeting regional households
• Automobile dealerships and service centers
• Tourism and hospitality services

Why Choose This Hoarding?

• Positioned on a high-traffic arterial route (NH 66) with consistent daily vehicular flow
• Captures attention of commuters travelling between Kozhikode and Vadakara
• Large display area (1,200 sq. ft.) allows for impactful, high-visibility brand messaging
• Competitive monthly rate of ₹45,000 offers strong value for regional campaigns
• Serves a diverse audience including families, professionals, students, and tourists
• Ideal for sustained brand presence in a developing commercial corridor

Campaign Suggestions

• Launch campaigns for new residential or commercial properties in the Kozhikode-Vadakara region
• Promote seasonal offers from retail brands targeting regional shoppers
• Build awareness for healthcare services or diagnostic centers along the corridor
• Advertise educational programs or coaching institutes ahead of admission seasons
• Showcase automobile brands or dealerships targeting middle-income families

Important Note

The traffic, footfall, and weekly unique reach figures provided here are approximate estimates based on the characteristics of the surrounding locality and road network. These are not direct measurements of the hoarding itself. Actual exposure may vary depending on local conditions, seasonal factors, and competing visual elements. Reliable public measurements for this specific site are unavailable.