Overview

This 22 ft × 30 ft front-lit hoarding is located in Khairapole, Salipur, directly in front of Reliance Smart in Cuttack Town, Odisha. Positioned on a commercial road with significant retail and residential activity, this hoarding offers strong visibility to shoppers, daily commuters, and local residents. Cuttack, a historic city and commercial hub in Odisha, supports consistent vehicular and pedestrian movement, making this a practical outdoor advertising location for brands targeting middle-income consumers and retail audiences.

Location Highlights

The hoarding is situated in Salipur, a growing semi-urban locality on the outskirts of Cuttack Town, known for its mix of residential colonies, retail outlets, and educational institutions. The proximity to Reliance Smart ensures regular footfall from grocery shoppers and families. The road connects local neighborhoods to Cuttack city center and is likely to experience steady traffic throughout the day. The area's commercial character, combined with its accessibility to both urban and semi-urban populations, positions this hoarding as a valuable touchpoint for mass-market and retail brands.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 12,000–28,000 vehicles/day, including two-wheelers, cars, auto-rickshaws, and small commercial vehicles.

Estimated Daily Footfall: The surrounding locality may experience 4,000–12,000 pedestrians/day, primarily shoppers visiting Reliance Smart and nearby retail outlets.

Peak Activity Periods: The highest activity is typically observed during 9:00 AM–1:00 PM and 4:00 PM–8:00 PM, coinciding with shopping hours and evening commutes.

Primary Audience: Middle-income families, retail shoppers, daily commuters, students, and local residents.

Advertising Potential: The hoarding's placement in front of a prominent retail store ensures consistent visibility and repeated exposure to a captive audience of shoppers and commuters.

Hoarding Specifications

• Dimensions: 22 ft (W) × 30 ft (H)
• Total Display Area: 660 sq. ft.
• Monthly Price: ₹64,700
• Property Type: Hoarding
• Lighting: Front Lit (ensures visibility during evening and night hours)
• Visibility: High visibility from the main road and retail frontage
• Suitable Advertisement Size: Full hoarding creative recommended for maximum impact

Best Suited For

• Retail and FMCG brands
• Consumer durables and electronics
• Healthcare and wellness products
• Educational institutions and coaching centers
• Regional food and beverage brands
• Banking and financial services
• E-commerce and delivery platforms

Why Choose This Hoarding?

• Located directly in front of Reliance Smart, ensuring consistent shopper visibility
• Serves a mixed audience of retail shoppers, commuters, and local residents
• Front-lit display provides clear visibility during evening and night hours
• Competitively priced for a semi-urban commercial location with high footfall
• Ideal for brands targeting mass-market and middle-income consumers in Cuttack
• Strategic placement on a road connecting Salipur to Cuttack city center

Campaign Suggestions

• Launch campaigns for retail promotions, festive sales, and discount offers targeting shoppers
• Promote consumer goods, packaged foods, and household products to families
• Highlight banking services, insurance, and micro-loan products for semi-urban audiences
• Advertise regional brands, local services, and educational programs
• Use repeated exposure to build brand recall among daily commuters and shoppers

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality of Khairapole, Salipur, based on its commercial and residential profile. These are not measured statistics specific to this hoarding. Reliable public measurements are unavailable. Actual campaign performance may vary based on creative execution, visibility conditions, and seasonal factors.