Overview

This 18 ft x 18 ft hoarding is located on Lewis Road near Ravi Talkies in Bhubaneswar, Odisha. Lewis Road is a well-established commercial corridor in the heart of Bhubaneswar, connecting key residential and commercial zones. The proximity to Ravi Talkies—a popular cinema hall—ensures consistent visibility among moviegoers, families, and shoppers frequenting the area. This location benefits from steady daily traffic and pedestrian movement, making it suitable for brands targeting urban consumers in the state capital.

Location Highlights

Lewis Road is situated in a mixed-use neighborhood combining commercial establishments, residential complexes, educational institutions, and entertainment venues. The area experiences moderate to high footfall due to the presence of Ravi Talkies, retail outlets, restaurants, and nearby offices. Bhubaneswar's structured road network and the road's connectivity to other commercial zones enhance its advertising value. The locality attracts a diverse demographic including students, working professionals, families, and cinema enthusiasts.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 20,000–40,000 vehicles/day along Lewis Road, given its role as a commercial connector in Bhubaneswar.

Estimated Daily Footfall: The surrounding locality may experience 8,000–20,000 pedestrians/day, driven by cinema-goers, shoppers, and local commuters.

Peak Activity Periods: Peak visibility occurs during 5:00 PM–10:00 PM on weekdays and throughout afternoons and evenings on weekends, coinciding with movie showtimes and retail activity.

Primary Audience: Middle-income urban families, young professionals, students, moviegoers, and local shoppers.

Advertising Potential: The hoarding's placement near a cinema and commercial establishments makes it effective for brands seeking repeated exposure among urban consumers. Reliable public measurements are unavailable; these are locality-based estimates.

Hoarding Specifications

• Dimensions: 18 ft (width) x 18 ft (height)
• Total Display Area: 324 sq. ft.
• Monthly Price: ₹77,120
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Moderate to good during daylight hours; reduced visibility after dark
• Suitable Advertisement Size: Medium to large format creative works well within 18 ft x 18 ft dimensions

Best Suited For

• Entertainment (movies, OTT platforms, events)
• Food & beverage (restaurants, QSRs, delivery apps)
• Retail & fashion brands
• Consumer electronics and mobile brands
• BFSI (banks, insurance, fintech)
• Education and coaching institutes
• Real estate and housing projects

Why Choose This Hoarding?

• Located on a busy commercial road with consistent traffic and footfall
• Proximity to Ravi Talkies ensures visibility among cinema audiences and families
• Positioned in a mixed-use locality with retail, dining, and residential density
• Affordable monthly pricing relative to high-visibility urban locations
• Large 18 ft x 18 ft format offers strong brand recall and creative flexibility
• Suitable for brands targeting Bhubaneswar's urban and middle-income demographic

Campaign Suggestions

• Launch campaigns for movie releases, streaming platforms, or entertainment events timed with cinema traffic
• Promote QSRs, cafés, or food delivery apps targeting families and young professionals
• Advertise retail sales, fashion collections, or consumer electronics during festive and weekend periods
• Run awareness campaigns for banking services, insurance, or fintech products
• Highlight real estate projects or educational programs targeting urban households

Important Note

Traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on area characteristics and typical patterns in similar commercial zones. These are not measured statistics specific to this hoarding. Actual exposure may vary depending on time of day, season, and local events.