Overview

This hoarding is located at Sisupalgarh, facing the Puri direction in Bhubaneswar, Odisha. Sisupalgarh is a historically significant area on the southern outskirts of Bhubaneswar, positioned along NH-16 (the Bhubaneswar-Puri corridor). This route serves as a vital arterial connecting the state capital to the temple town of Puri, carrying a consistent flow of daily commuters, pilgrims, tourists, and commercial vehicles. The location is characterized by a mix of residential neighborhoods, emerging commercial establishments, educational institutions, and proximity to industrial zones.

Location Highlights

Sisupalgarh is strategically located approximately 7–9 km from central Bhubaneswar, near the Biju Patnaik International Airport access road. The area is witnessing steady urban expansion with residential colonies, small commercial centers, and educational facilities. The Puri-facing orientation places this hoarding on a route frequented by religious tourists, families traveling to Puri, and commuters working in Bhubaneswar's industrial and IT sectors. The surrounding locality includes residential pockets, temples, local markets, and petrol pumps, making it a transitional zone between urban Bhubaneswar and rural outskirts.

Traffic & Footfall Insights

Approximate estimates suggest the following for this locality:

Estimated Daily Vehicle Traffic: 40,000–70,000 vehicles/day

The Bhubaneswar-Puri corridor is a high-traffic arterial route, especially during weekends, religious festivals, and tourist seasons.

Estimated Daily Footfall: 3,000–8,000 pedestrians/day

Footfall is moderate, primarily consisting of local residents, shoppers, and commuters accessing bus stops and nearby establishments.

Peak Activity Periods: 7:00 AM–10:00 AM and 5:00 PM–8:00 PM

Morning commutes toward Bhubaneswar and evening return traffic dominate peak hours. Weekend traffic toward Puri increases significantly.

Primary Audience: Daily commuters, tourists traveling to Puri, middle-income families, religious pilgrims, small business owners, and transport operators.

Advertising Potential: The high visibility on a major highway corridor offers strong reach for brands targeting travelers, regional consumers, and families. The consistent flow of tourist and commuter traffic provides repeated exposure opportunities.

Please note: Traffic and footfall figures are approximate estimates for the surrounding locality and are not measured statistics specific to this hoarding.

Hoarding Specifications

• Dimensions: 30 ft (Width) × 20 ft (Height)
• Total Display Area: 600 sq. ft.
• Monthly Price: ₹113,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High visibility on the Bhubaneswar-Puri corridor
• Suitable Advertisement Size: Large-format creative with bold visuals and minimal text for easy readability from moving vehicles

Best Suited For

• Travel and tourism agencies
• Religious and pilgrimage services
• Hospitality and hotels (Puri, Bhubaneswar)
• Consumer durables and electronics
• Automobile showrooms and services
• Real estate projects (residential, commercial)
• FMCG and beverage brands
• Educational institutions and coaching centers
• Healthcare and diagnostic centers

Why Choose This Hoarding?

• Located on the busy Bhubaneswar-Puri National Highway corridor with consistent traffic flow
• High visibility to tourists, pilgrims, and daily commuters traveling between two major cities
• Large display area of 600 sq. ft. ensures impactful brand messaging
• Strategic positioning near Sisupalgarh, a growing suburban node of Bhubaneswar
• Suitable for regional, state-level, and national campaigns targeting Odisha's coastal belt
• Cost-effective option for sustained brand presence on a major arterial route

Campaign Suggestions

• Promote Puri and coastal Odisha tourism packages, hotels, and pilgrimage services
• Launch regional campaigns for consumer electronics, mobile brands, and home appliances
• Advertise automobile dealerships, insurance, and vehicle financing offers
• Highlight real estate developments along the Bhubaneswar-Puri growth corridor
• Showcase FMCG products, beverages, and snacks targeting travelers and families

Important Note

The estimated daily vehicle traffic, footfall, and weekly unique reach figures provided are approximate estimates for the surrounding locality based on road hierarchy, commercial activity, and typical commuter patterns. These are not measured statistics specific to this hoarding. Advertisers are encouraged to conduct independent assessments for campaign planning.