Overview

This hoarding is located at Airview More on Siliguri Burdwan Road, a significant arterial route connecting Siliguri to the southern districts of West Bengal. Airview More serves as a busy traffic intersection and commercial node in Siliguri, a city that acts as the gateway to Northeast India and the Himalayan region. The location benefits from consistent vehicular movement throughout the day, making it suitable for brands targeting both local commuters and intercity travelers.

Location Highlights

Siliguri Burdwan Road is a major thoroughfare that channels traffic from the city center toward the southern districts. Airview More is a prominent junction in the area, surrounded by a mix of commercial establishments, residential neighborhoods, and educational institutions. The locality experiences steady traffic from daily commuters, college students, and commercial vehicles. Approximate estimates suggest the area sees moderate to high commercial activity, with nearby markets, showrooms, and service providers contributing to regular footfall. The road serves as a vital link for intercity connectivity, further enhancing its advertising value.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day, including private cars, two-wheelers, commercial vehicles, and public transport. The road handles both local and intercity traffic, with higher volumes during weekdays.

Estimated Daily Footfall: The surrounding locality may experience 4,000–10,000 pedestrians/day, primarily comprising students, shoppers, and local residents visiting nearby establishments.

Peak Activity Periods: Traffic is typically heaviest during 7:30 AM–9:30 AM and 5:00 PM–7:30 PM on weekdays, coinciding with office and college hours. Weekend traffic remains moderate, with steady movement throughout the day.

Primary Audience: Daily commuters, college students, intercity travelers, local shoppers, and business professionals navigating Siliguri's commercial corridors.

Advertising Potential: The hoarding's position on a busy arterial road at a key junction offers consistent visibility to a diverse audience. While non-lit, the large size compensates during daylight hours, making it suitable for sustained brand awareness campaigns.

Hoarding Specifications

• Dimensions: 35 ft (Width) × 14 ft (Height)
• Total Display Area: 490 sq. ft.
• Monthly Rental Price: ₹50,000
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility only)
• Visibility: High during daytime from both directions of Siliguri Burdwan Road
• Suitable Advertisement Size: Full hoarding wrap recommended for maximum impact

Best Suited For

• Automobile brands (cars, two-wheelers, commercial vehicles)
• Educational institutions and coaching centers
• Real estate developers and housing projects
• Consumer durables and electronics
• Banking and financial services
• Healthcare providers and diagnostic centers
• Regional retail chains and FMCG brands

Why Choose This Hoarding?

• Located at a busy traffic junction on a major arterial road connecting Siliguri to southern West Bengal
• Large format (490 sq. ft.) ensures strong visual presence despite non-lit status
• Captures attention from both local commuters and intercity travelers
• Positioned in a commercially active locality with sustained daily traffic
• Cost-effective monthly rental of ₹50,000 for extended reach in a strategic location

Campaign Suggestions

• Launch campaigns for automobile dealerships targeting intercity buyers and local upgraders
• Promote educational institutions during admission seasons with high-visibility creative
• Showcase real estate projects appealing to Siliguri's growing middle class
• Build brand recall for consumer durables through sustained 3–6 month campaigns
• Advertise regional retail chains and seasonal sales to capture local shoppers

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on road hierarchy, commercial density, and typical movement patterns in Siliguri. These are not measured statistics specific to this hoarding. Reliable public measurements are unavailable. Actual exposure may vary based on campaign duration, creative quality, and seasonal factors.