Overview

This hoarding is located at Fulbari Battalion More near FCG (Forest Chhitmahal Gate) in Siliguri, West Bengal. Fulbari is a rapidly developing commercial and residential corridor on the northern periphery of Siliguri, serving as a key gateway toward North Bengal and neighboring states. The area experiences moderate to heavy traffic flow due to its connectivity to NH 27 (Asian Highway 2) and proximity to the Indo-Nepal border via Panitanki. The hoarding is strategically positioned to capture the attention of both local commuters and long-distance travelers.

Location Highlights

Fulbari Battalion More is situated in a transitional zone combining residential neighborhoods, small commercial establishments, educational institutions, and transit-oriented businesses. The locality lies approximately 8–10 km from central Siliguri and serves as a major access point for travelers heading toward Darjeeling, Kalimpong, and the Nepal border. The surrounding area includes local markets, petrol pumps, eateries, and logistics hubs catering to both residents and interstate travelers. The road hierarchy here is classified as a state highway feeder with moderate vehicular density throughout the day.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 25,000–45,000 vehicles/day pass through Fulbari Battalion More, including private cars, two-wheelers, commercial vehicles, buses, and tourist taxis.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, primarily comprising local residents, shoppers, students, and travelers using nearby bus stops.

Peak Activity Periods: Traffic concentration is typically highest during 7:00 AM–9:30 AM and 5:00 PM–7:30 PM on weekdays, with additional activity on weekends due to outstation travel.

Primary Audience: Daily commuters, interstate travelers, families traveling to hill stations, logistics and transport professionals, students, and local business owners.

Advertising Potential: This location offers consistent visibility to a diverse audience mix, including both local residents and travelers from West Bengal, Assam, Bihar, and neighboring regions.

Hoarding Specifications

• Dimensions: 50 ft (Width) × 30 ft (Height)
• Monthly Price: ₹80,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High visibility from both directions along the main road
• Suitable Advertisement Size: Large-format banners, brand logos, product launches

Best Suited For

• Automotive brands and service centers
• FMCG and beverage companies
• Real estate and housing projects
• Educational institutions and coaching centers
• Travel and tourism services
• Banking and financial services
• Healthcare and diagnostic centers

Why Choose This Hoarding?

• Located on a key transit corridor connecting Siliguri to North Bengal and Nepal
• Captures attention of both local commuters and long-distance travelers
• Large dimensions (50 ft × 30 ft) ensure high visual impact and brand recall
• Positioned in a developing commercial zone with growing residential density
• Affordable monthly price of ₹80,000 for extended reach across diverse demographics
• Suitable for long-term brand building and regional market penetration

Campaign Suggestions

• Launch campaigns for automotive brands targeting outstation travelers and transport operators
• Promote hill station tourism packages and travel services during peak seasons
• Advertise local real estate projects and residential townships in North Bengal
• Run awareness campaigns for educational institutions attracting students from multiple states
• Highlight FMCG products catering to both urban and semi-urban consumer segments

Important Note

The estimated daily vehicle traffic, footfall, and weekly unique reach figures provided are approximate estimates for the surrounding locality based on road hierarchy, commercial density, and typical traffic patterns. These are not measured statistics specific to this hoarding. Reliable public measurements are unavailable. Actual audience exposure may vary based on seasonal factors, road conditions, and local events.