Overview

This 25 ft × 25 ft non-lit hoarding is located in Sonapur Tetelia, a developing locality on the eastern periphery of Guwahati, Assam. Positioned along a road serving mixed residential and semi-commercial areas, this hoarding offers moderate visibility to commuters traveling between Guwahati's core and the expanding eastern suburbs. The location provides strategic access to local residents, daily commuters, and vehicles moving toward nearby educational institutions and emerging commercial zones.

Location Highlights

Sonapur Tetelia lies approximately 15–18 km east of Guwahati's central business district, functioning as a transitional zone between urban Guwahati and rural Kamrup Metropolitan. The area is characterized by growing residential colonies, small retail clusters, and proximity to educational hubs. The road passing this hoarding connects neighborhoods to NH-37 (now part of AH-1), a major arterial route. The surrounding locality experiences steady daily movement from students, working professionals, and local shoppers, though it remains quieter compared to Guwahati's central commercial corridors.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 8,000–18,000 vehicles/day pass through this stretch, primarily consisting of two-wheelers, auto-rickshaws, local buses, and private cars.

Estimated Daily Footfall: The surrounding locality may experience 1,500–4,500 pedestrians/day, including students, shopkeepers, and residents accessing nearby markets and transit points.

Peak Activity Periods: Morning hours (7:30 AM–9:30 AM) and late afternoon to evening (4:00 PM–7:00 PM) see increased movement due to school and office commutes.

Primary Audience: Local families, students from nearby colleges, small business owners, daily wage workers, and commuters traveling to and from Guwahati's eastern suburbs.

Advertising Potential: This hoarding is well-suited for brands targeting middle-income households, educational services, local businesses, FMCG products, and community-focused campaigns. The non-lit format makes it most effective during daylight hours.

Hoarding Specifications

• Dimensions: 25 ft (Width) × 25 ft (Height)
• Total Display Area: 625 sq. ft.
• Monthly Rental Price: ₹63,125
• Property Type: Hoarding
• Lighting: Non-Lit (daylight visibility)
• Visibility: Moderate, suitable for straightforward, high-contrast creative
• Suitable Advertisement Size: Large format suitable for bold messaging and simple graphics

Best Suited For

• Local retail and grocery chains
• Educational institutions and coaching centers
• Regional FMCG and consumer goods brands
• Mobile network operators and financial services
• Healthcare providers and clinics
• Real estate projects in eastern Guwahati
• Government and community awareness campaigns

Why Choose This Hoarding?

• Affordable entry point for regional and local brands seeking consistent exposure in a growing suburb
• Captures daily commuter traffic traveling between residential zones and Guwahati's core
• Strategic location along a road connecting to NH-37, ensuring visibility to vehicles moving toward key routes
• Large display area (625 sq. ft.) allows impactful, straightforward creative execution
• Relevant for community-focused campaigns targeting families, students, and small business owners in developing neighborhoods

Campaign Suggestions

• Promote local retail offers, grocery stores, and small business services targeting neighborhood families
• Advertise coaching centers, skill development institutes, and educational programs for students and young adults
• Highlight regional FMCG brands, dairy products, and household essentials with simple, bold visuals
• Announce new residential or commercial real estate projects in eastern Guwahati and surrounding areas
• Run government health, sanitation, or community welfare campaigns tailored to suburban audiences

Important Note

Estimated daily vehicle traffic, pedestrian footfall, and weekly unique reach figures are approximate estimates for the surrounding locality based on typical patterns in developing suburban areas of Guwahati. These are not measured statistics of the hoarding itself. Reliable public measurements are unavailable for this specific location.