Overview

This 30 ft × 30 ft hoarding is strategically positioned on Guwahati Airport Road near VIP Chowk, one of the city's most critical connectivity corridors. The location serves as a primary gateway between Lokpriya Gopinath Bordoloi International Airport and Guwahati's central business and residential districts. Airport Road is a major arterial route experiencing consistent vehicular movement throughout the day, making this hoarding valuable for brands targeting both local commuters and incoming travelers.

Location Highlights

VIP Chowk on Airport Road represents a high-visibility junction in Guwahati's transportation network. The area connects the airport (approximately 5–7 km away) with neighborhoods such as Basistha, Six Mile, and central Guwahati. This corridor is characterized by moderate commercial development, hospitality establishments, corporate offices, and residential complexes. The locality experiences steady traffic from airport-bound travelers, daily commuters, business professionals, and inter-city visitors. Being part of the primary airport access route ensures exposure to both inbound and outbound airport traffic throughout the day.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 35,000–65,000 vehicles/day traverse this section of Airport Road. The volume includes private cars, taxis, app-based cabs, buses, and commercial vehicles serving the airport corridor.

Estimated Daily Footfall: Pedestrian activity in this area is relatively moderate, approximately 1,500–4,000 people/day, primarily concentrated near bus stops, commercial establishments, and residential access points.

Peak Activity Periods: Traffic intensity is highest during 6:30 AM–9:30 AM (morning rush hour and early flight schedules), 12:00 PM–2:00 PM (midday airport movement), and 5:00 PM–8:00 PM (evening commute and late afternoon flights).

Primary Audience: Airport passengers, frequent business travelers, corporate professionals, families traveling for leisure, taxi and cab drivers, daily commuters from peripheral areas, and residents of nearby localities.

Advertising Potential: The hoarding's location on a critical airport connector ensures repeated exposure to travelers with purchasing intent and disposable income. The audience profile includes decision-makers, affluent households, and out-of-state visitors—ideal for premium brands and essential services.

Hoarding Specifications

• Dimensions: 30 ft (width) × 30 ft (height) = 900 sq. ft.
• Monthly Price: ₹75,500
• Property Type: Hoarding
• Lighting: Non-Lit (visibility limited to daylight hours)
• Visibility: High visibility from both directions of Airport Road
• Suitable Advertisement Size: Large-format creative with clear, bold messaging

Best Suited For

• Travel and tourism services
• Hospitality and hotels
• Car rental and cab aggregators
• Banking and financial services
• Real estate developers
• Consumer electronics and premium brands
• Educational institutions and training centers
• Healthcare and wellness services

Why Choose This Hoarding?

• Positioned on Guwahati's busiest airport access corridor, ensuring exposure to travelers from across India and abroad
• Captures both airport-bound and city-bound traffic, maximizing campaign reach
• Large 900 sq. ft. format provides excellent canvas for impactful brand storytelling
• Audience includes high-value segments: business travelers, tourists, and affluent residents
• Consistent traffic flow throughout the day maintains steady brand impressions
• Strategic location near VIP Chowk enhances memorability and landmark association

Campaign Suggestions

• Welcome Campaigns: Greet incoming travelers with hospitality, tourism, or city-specific offers
• Airport Services Promotion: Advertise hotels, lounges, parking, car rentals, and travel conveniences
• Financial Products: Target business travelers with credit cards, forex, insurance, and investment services
• Real Estate Launches: Showcase premium residential or commercial projects to potential investors and homebuyers
• Consumer Brand Awareness: Leverage high footfall for FMCG, electronics, automobiles, and lifestyle product launches

Important Note

Traffic, footfall, and reach figures provided are approximate estimates based on the surrounding locality's commercial profile, road hierarchy, and airport connectivity. These are not measured statistics specific to this hoarding. Reliable public measurements for outdoor advertising sites are generally unavailable in India.