Overview

This Unipole is strategically positioned on GS Road (Guwahati-Shillong Road) opposite Mizoram House, near the Post Office in Guwahati, Assam. GS Road is one of the city's most prominent commercial arteries, connecting key business districts, residential areas, and serving as a gateway to the northeastern states. The location falls within a high-visibility corridor frequented by office commuters, shoppers, government officials, and inter-state travelers.

Location Highlights

GS Road is Guwahati's primary commercial spine, hosting numerous corporate offices, retail outlets, educational institutions, hotels, and government establishments. The area near Mizoram House and the Post Office experiences consistent vehicular movement throughout the day, with a mix of private vehicles, commercial transport, and public buses. The locality serves both local Guwahati traffic and visitors traveling between Assam and neighboring northeastern states. The surrounding area includes residential neighborhoods, shopping complexes, banking facilities, and dining establishments, creating a diverse demographic profile. Proximity to government offices and inter-state transport routes ensures steady traffic flow across all weekdays.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: 35,000–65,000 vehicles/day

Estimated Daily Footfall: 4,000–10,000 pedestrians/day

Peak Activity Periods: 8:00 AM–10:00 AM (morning office commute), 1:00 PM–3:00 PM (afternoon commercial activity), 5:30 PM–8:00 PM (evening return traffic and shopping)

Primary Audience: Office professionals, business owners, shoppers, government employees, families, students, and travelers from across northeastern India

Advertising Potential: The location offers consistent exposure to middle and upper-middle income groups with purchasing power. The mix of local residents and visiting professionals creates opportunities for both regional and national brand campaigns.

Important: These traffic and footfall figures are approximate estimates based on the locality's commercial profile and road hierarchy. They are not measured statistics specific to this Unipole.

Unipole Specifications

• Dimensions: 20 ft (W) × 10 ft (H)
• Total Display Area: 200 sq ft
• Monthly Rental Price: ₹90,000
• Property Type: Unipole
• Lighting: Non-Lit (daylight visibility only)
• Visibility: Clear sightlines from GS Road with moderate to good viewing distance
• Suitable Advertisement Size: Medium to large format creative with bold visuals and minimal text for quick readability

Best Suited For

• Banking and financial services
• Retail brands and shopping destinations
• Real estate developers
• Automotive dealerships
• Consumer electronics
• Educational institutions and coaching centers
• Healthcare providers
• Hospitality and restaurants
• Regional and national FMCG brands
• Government awareness campaigns

Why Choose This Unipole?

• Prime GS Road Location: Positioned on Guwahati's most important commercial corridor with consistent high-volume traffic throughout the day
• Diverse Audience Mix: Exposure to working professionals, shoppers, families, students, and inter-state travelers creates broad demographic reach
• Commercial Hub Proximity: Surrounded by offices, retail establishments, banks, and government buildings ensuring quality audience engagement
• Gateway Position: Benefits from traffic moving between Guwahati's business districts and connections to other northeastern states
• Extended Visibility Window: Long viewing angles on GS Road allow multiple exposure opportunities for commuters in both directions
• Established Landmark Area: Mizoram House and Post Office serve as well-known reference points, making the location easily recognizable

Campaign Suggestions

• Launch new retail products targeting Guwahati's growing middle-class consumer base
• Promote banking services and investment products to office-going professionals
• Advertise real estate projects appealing to working families and young professionals
• Build brand awareness for automotive launches with strong visual appeal
• Showcase educational institutions and professional courses during admission seasons
• Promote healthcare facilities and specialized medical services to local residents
• Create regional campaigns for FMCG brands looking to strengthen presence in northeast India

Important Note

The traffic volume, footfall, and reach estimates provided are approximate calculations based on the surrounding locality's characteristics, road classification, and commercial activity patterns. These are not measured statistics of this specific Unipole. Actual exposure may vary based on time of day, seasonal factors, weather conditions, and campaign creative quality. The Unipole is non-lit, so visibility is limited to daylight hours.