Overview

This 30 ft × 15 ft non-lit hoarding is strategically positioned at Jorabat, a rapidly developing locality on the outskirts of Guwahati, Assam. Jorabat serves as a critical entry point to Guwahati from the south and is located along National Highway 37 (now NH 27), connecting Assam to Meghalaya. The area experiences consistent traffic from both commercial vehicles and private commuters traveling between Guwahati and neighboring regions. With its growing residential colonies, educational institutions, and commercial establishments, Jorabat offers valuable advertising exposure to a diverse, upwardly mobile audience.

Location Highlights

Jorabat is situated at the southern gateway to Guwahati, approximately 18–20 km from the city center. The locality sits at the foothills of the Khasi-Jaintia hills and acts as a transit corridor for travelers heading toward Shillong, Jowai, and other destinations in Meghalaya. The surrounding area includes a mix of residential developments, small commercial centers, educational institutions, and industrial setups. The proximity to the national highway ensures continuous vehicle movement throughout the day. The locality is witnessing rapid urbanization, with new housing projects and retail outlets emerging steadily.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 40,000–70,000 vehicles/day pass through this corridor, including private cars, two-wheelers, commercial trucks, buses, and tourist vehicles.

Estimated Daily Footfall: Based on the area's commercial profile, pedestrian activity is moderate, estimated at 3,000–8,000/day, primarily comprising local residents, students, and shoppers.

Peak Activity Periods: The surrounding locality may experience heightened traffic during 7:30 AM–10:00 AM (morning commute), 12:00 PM–2:00 PM (midday), and 5:00 PM–8:00 PM (evening return traffic). Weekends see increased tourist and leisure travel toward Meghalaya.

Primary Audience: Commuters traveling between Guwahati and Meghalaya, local residents, students, working professionals, commercial vehicle operators, and tourists.

Advertising Potential: The hoarding's location along a busy national highway offers consistent visibility to a mobile, geographically diverse audience. It is well-suited for long-term brand building and awareness campaigns targeting both urban and semi-urban demographics.

Hoarding Specifications

• Dimensions: 30 ft (Width) × 15 ft (Height)
• Total Display Area: 450 sq. ft.
• Monthly Price: ₹55,250
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High visibility from the road due to highway placement
• Suitable Advertisement Size: Large-format creative with bold visuals and minimal text for quick readability

Best Suited For

• Automotive brands and dealerships
• FMCG and consumer goods
• Real estate and housing projects
• Educational institutions and coaching centers
• Banking and financial services
• Hospitality and tourism
• E-commerce and logistics companies
• Telecom and electronics

Why Choose This Hoarding?

• Strategic Gateway Location: Positioned on a key national highway connecting Guwahati to Meghalaya, ensuring high vehicular exposure.
• Diverse Audience Reach: Engages daily commuters, tourists, commercial vehicle drivers, and local residents.
• Cost-Effective Pricing: Offers competitive monthly rates for a large-format display in a high-traffic transit corridor.
• Growing Market: Jorabat's rapid urbanization increases the value of early brand presence in the area.
• High Dwell Time: Traffic conditions and highway nature allow for extended viewing opportunities.

Campaign Suggestions

• Launch automotive campaigns targeting commuters and travelers exploring long-distance vehicle options.
• Promote real estate projects in and around Guwahati to homebuyers and investors passing through the corridor.
• Advertise FMCG products with strong visual branding to capture attention from diverse demographics.
• Highlight tourism and hospitality services catering to travelers heading to Meghalaya.
• Build brand recall for banking, insurance, and financial services targeting the emerging middle-class population.

Important Note

The traffic, footfall, and reach figures provided are approximate estimates based on the locality's characteristics and road hierarchy. Reliable public measurements are unavailable. These are not direct measurements of the hoarding's performance but reflect the broader advertising environment of the surrounding area.