Overview

This 40 ft × 25 ft non-lit hoarding is located in Line Bazar, one of the busiest commercial hubs in Purnia, Bihar. Line Bazar is a prominent wholesale and retail market area, attracting traders, shoppers, and daily commuters from across the district. The hoarding offers visibility to a diverse mix of local residents, retail buyers, and business owners navigating this high-activity commercial zone.

Location Highlights

Line Bazar is a well-established commercial locality in Purnia, characterized by dense clusters of shops, wholesale outlets, and small-scale trading establishments. The area experiences consistent vehicular and pedestrian movement throughout the day, particularly during morning and evening business hours. Purnia serves as a key trading center for the surrounding Seemanchal region, and Line Bazar functions as a major commercial artery connecting various neighborhoods. The locality is frequented by shopkeepers restocking inventory, retail customers, and daily wage workers, creating a dynamic and economically active environment.

Traffic & Footfall Insights

Approximate estimates suggest the following for the Line Bazar locality:

Estimated Daily Vehicle Traffic: 12,000–28,000 vehicles/day (two-wheelers, auto-rickshaws, light commercial vehicles, and some heavier goods transport)

Estimated Daily Footfall: 8,000–18,000 pedestrians/day (shoppers, traders, vendors, and local commuters)

Peak Activity Periods: 9:00 AM–12:00 PM and 4:00 PM–7:00 PM (market operating hours)

Primary Audience: Small and medium business owners, retail shoppers, wholesale buyers, daily commuters, and local residents.

Advertising Potential: The hoarding is well-suited for brands targeting economically active audiences engaged in trade, retail, and daily purchasing decisions. Reliable public measurements are unavailable; these figures are locality-based estimates.

Hoarding Specifications

• Dimensions: 40 ft (W) × 25 ft (H)
• Total Display Area: 1,000 sq. ft.
• Monthly Price: ₹60,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High during daylight hours in a busy commercial zone
• Suitable Advertisement Size: Large-format flex or vinyl print optimized for market visibility

Best Suited For

• Consumer electronics and mobile retailers
• FMCG and household product brands
• Banking, insurance, and microfinance services
• Educational institutions and skill development centers
• Apparel, footwear, and fashion retail
• Agricultural input suppliers and local service providers

Why Choose This Hoarding?

• Located in a high-density commercial and retail zone with steady daily activity.
• Large display area (1,000 sq. ft.) ensures strong brand presence in a bustling market.
• Reaches a diverse audience of traders, shoppers, and local business owners.
• Affordable monthly rate of ₹60,000, offering good value for extended campaigns.
• Ideal for brands focused on mass-market appeal and repeat local engagement.
• Positioned in a key commercial artery of Purnia, ensuring consistent visibility.

Campaign Suggestions

• Promote consumer durables, mobile phones, or electronic accessories with bold visuals and clear pricing.
• Highlight FMCG products, snacks, or beverages with high-contrast imagery and minimal text.
• Advertise banking schemes, loan offers, or insurance products targeting small business owners.
• Launch seasonal sales campaigns for apparel, footwear, or home goods ahead of festivals.
• Position educational courses, vocational training, or entrance coaching for students and working professionals.

Important Note

The traffic, footfall, and weekly unique reach figures provided are approximate estimates for the Line Bazar locality in Purnia. These are not measured statistics for this specific hoarding. Actual exposure may vary depending on exact placement, surrounding structures, seasonal variations, and local events.