Overview

This 30 ft × 25 ft non-lit hoarding is positioned at Gerabari Chowk in Katihar, Bihar — a notable junction in this emerging commercial and residential district. Gerabari Chowk serves as a key transit point connecting multiple residential neighborhoods with Katihar's central commercial areas and the railway station. The location experiences steady daily commuter movement, making it suitable for brands seeking consistent visibility among local residents, shoppers, and inter-district travelers.

Location Highlights

Gerabari Chowk is situated in Katihar, a district headquarters town in northeastern Bihar with growing commercial activity. The chowk connects residential colonies, local markets, educational institutions, and healthcare facilities. Katihar Railway Junction, one of the busiest in the region, is within reasonable distance, ensuring regular movement of passengers and goods vehicles through this area. The locality features a mix of middle-class households, small businesses, retail shops, medical stores, and eateries. The road serves both intra-city commuters and vehicles traveling toward NH 27 and neighboring districts.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 12,000–28,000 vehicles/day, including two-wheelers, auto-rickshaws, cars, light commercial vehicles, and occasional heavy transport.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, primarily local residents, students, and shoppers accessing nearby markets and services.

Peak Activity Periods: The chowk witnesses higher activity during 7:30 AM–9:30 AM, 12:00 PM–2:00 PM, and 5:00 PM–8:00 PM, coinciding with school timings, work commutes, and evening shopping hours.

Primary Audience: Middle-income families, local shoppers, students, healthcare visitors, small business owners, and inter-district travelers.

Advertising Potential: The hoarding's placement at a junction ensures visibility from multiple approach roads. While non-lit, it benefits from natural daylight exposure and ambient lighting from surrounding establishments during evening hours. The steady, predictable traffic makes it effective for awareness campaigns targeting local and regional audiences. Reliable public measurements are unavailable; these are locality-based estimates.

Hoarding Specifications

• Dimensions: 30 ft (width) × 25 ft (height)
• Monthly Price: ₹53,750
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Clear sightlines from multiple approach roads at the junction
• Suitable Advertisement Size: Full 30 ft × 25 ft creative recommended

Best Suited For

• FMCG brands (packaged foods, beverages, personal care)
• Regional banks and microfinance institutions
• Mobile network operators and broadband services
• Educational institutions and coaching centers
• Healthcare providers, diagnostic labs, and pharmacies
• E-commerce platforms and delivery services
• Real estate developers promoting residential projects
• Local retail chains and consumer durables

Why Choose This Hoarding?

• Strategic placement at Gerabari Chowk ensures visibility from multiple directions
• Consistent daily commuter traffic throughout the week
• Proximity to residential areas, markets, and the railway station enhances reach
• Affordable monthly rental suitable for sustained regional campaigns
• Serves both local and inter-district audiences effectively
• Large format provides ample space for impactful brand messaging

Campaign Suggestions

• Launch campaigns for new FMCG products targeting Katihar households
• Promote financial services, insurance schemes, and mobile banking solutions
• Advertise coaching centers, skill development programs, and vocational training
• Create awareness for healthcare camps, diagnostic offers, and telemedicine services
• Highlight real estate projects and affordable housing schemes in the region

Important Note

The estimated daily vehicle traffic (12,000–28,000), daily footfall (3,000–8,000), and weekly unique reach (58,000) are approximate estimates based on the surrounding locality's characteristics, road hierarchy, and typical activity patterns in Katihar. These figures are not measured statistics of the hoarding itself and should be considered indicative for planning purposes.