Overview

This 25 ft × 25 ft hoarding is strategically located at Kalibari Chowk, one of Katihar's most recognizable and well-connected intersections. Katihar is a prominent railway junction city in northeastern Bihar, serving as a gateway to West Bengal and the northeastern states. Kalibari Chowk is a central area in the city, likely named after a nearby Kali temple, and serves as a key convergence point for local traffic, commuters, and shoppers. The location experiences steady movement throughout the day, making it suitable for brands targeting both local residents and inter-city travelers.

Location Highlights

Kalibari Chowk is situated in the heart of Katihar, a city known for its strategic railway connectivity and growing commercial activity. The area surrounding this chowk typically features a mix of retail shops, local businesses, educational institutions, and residential neighborhoods. Being a prominent intersection, it acts as a natural gathering point and transit hub within the city. The locality experiences consistent footfall from daily commuters, shoppers visiting nearby markets, students, and railway passengers. The presence of religious landmarks in the vicinity may also contribute to periodic spikes in pedestrian movement during festivals and special occasions.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 12,000–28,000 vehicles/day pass through Kalibari Chowk, including two-wheelers, auto-rickshaws, cars, commercial vehicles, and occasional buses. As a central intersection in a railway junction city, traffic flow remains steady throughout the day.

Estimated Daily Footfall: The surrounding locality may experience 3,000–9,000 pedestrians/day, consisting of local shoppers, residents, students, and commuters heading to or from the railway station.

Peak Activity Periods: Typical traffic peaks occur during 7:30 AM–9:30 AM (morning commute and school hours), 12:30 PM–2:00 PM (midday shopping and lunch breaks), and 5:00 PM–7:30 PM (evening rush and market activity). Market days and festival periods may see increased movement.

Primary Audience: Local families, daily commuters, retail shoppers, students, small business owners, traders, and railway passengers passing through Katihar.

Advertising Potential: The central location at a well-known chowk offers consistent visibility to a diverse local audience. The hoarding is well-suited for campaigns targeting the regional consumer base with sustained frequency.

Hoarding Specifications

• Dimensions: 25 ft (Width) × 25 ft (Height)
• Total Display Area: 625 sq. ft.
• Monthly Price: ₹50,625
• Property Type: Hoarding
• Lighting: Non-Lit (daytime visibility only)
• Visibility: High visibility at a major intersection
• Suitable Advertisement Size: Large format suitable for bold branding and clear messaging

Best Suited For

• Regional FMCG brands
• Mobile network providers and electronics retailers
• Banking and microfinance institutions
• Educational institutions and coaching centers
• Healthcare providers and pharmacies
• Local retail chains and consumer durables
• Real estate and housing projects
• Government awareness campaigns

Why Choose This Hoarding?

• Central intersection location at Kalibari Chowk ensures steady visibility throughout the day
• Cost-effective monthly pricing at ₹50,625 for a large 625 sq. ft. display area
• Strong local brand recall due to consistent daily exposure to the same commuter base
• Diverse audience reach covering families, students, traders, and railway passengers
• Strategic positioning in a railway junction city with significant inter-regional connectivity
• Suitable for long-term campaigns aimed at building regional brand presence

Campaign Suggestions

• Launch regional consumer product campaigns targeting Katihar and surrounding districts
• Promote mobile recharge offers, data plans, and electronics with clear pricing and contact details
• Advertise banking services, loan schemes, and financial literacy programs for local families
• Highlight coaching centers, skill development courses, and educational institutions
• Promote healthcare facilities, diagnostic centers, and medical services in the region

Important Note

Traffic, footfall, and reach figures provided are approximate estimates based on the surrounding locality's commercial profile, road hierarchy, and typical movement patterns observed in similar intersections in tier-3 railway junction cities. These are not measured statistics specific to this hoarding. Reliable public measurements for individual outdoor advertising sites are unavailable. Advertisers are encouraged to conduct independent assessments based on campaign objectives.