Overview

This non-lit Unipole is positioned on Sharif Ganj main road, strategically covering both UP and Down traffic directions in Katihar, Bihar. With dimensions of 20 ft × 10 ft, this advertising site offers visibility to commuters traveling in both directions along this important urban connector. The Unipole serves a mixed commercial-residential locality in Katihar, a significant railway junction city in northeastern Bihar.

Location Highlights

Sharif Ganj main road functions as a key arterial route within Katihar city, connecting residential neighborhoods with commercial districts. Katihar is an important railway division headquarters and serves as a commercial hub for the surrounding districts of Purnia, Araria, and Kishanganj. The area experiences regular vehicular movement from daily commuters, shoppers, and inter-district travelers. Being positioned to capture both UP and Down traffic enhances the Unipole's exposure significantly. The locality likely includes a mix of retail establishments, local businesses, educational institutions, and residential complexes.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 25,000–45,000 vehicles/day along this main road corridor, including two-wheelers, auto-rickshaws, cars, commercial vehicles, and buses.

Estimated Daily Footfall: The surrounding locality may experience 3,000–8,000 pedestrians/day, primarily shoppers, students, and local residents.

Peak Activity Periods: Traffic density is typically highest during 7:30 AM–9:30 AM (morning commute), 12:00 PM–2:00 PM (midday activity), and 5:00 PM–8:00 PM (evening return and shopping hours).

Primary Audience: Local residents, daily commuters, shoppers, students, small business owners, and inter-district travelers passing through Katihar.

Advertising Potential: The bidirectional placement ensures repeated brand exposure throughout the day. However, being non-lit limits evening and night-time visibility. The location is well-suited for brands targeting the local Katihar market and the broader northeastern Bihar region.

Unipole Specifications

• Dimensions: 20 ft (Width) × 10 ft (Height)
• Total Display Area: 200 sq ft
• Monthly Rental Price: ₹59,000
• Property Type: Unipole
• Lighting: Non-Lit
• Traffic Coverage: Both UP & Down directions
• Visibility: Good during daylight hours from both traffic directions
• Suitable Advertisement Size: Medium to large format graphics with bold messaging

Best Suited For

• Regional FMCG brands and beverages
• Mobile network providers and telecom services
• Banking and financial services
• Local retail chains and hypermarkets
• Educational institutions and coaching centers
• Real estate developers targeting Katihar
• Automobile dealerships and two-wheeler brands
• Healthcare facilities and diagnostic centers

Why Choose This Unipole?

• Bidirectional Exposure: Captures traffic moving in both directions, maximizing impressions throughout the day
• Strategic Urban Location: Positioned on a main road serving multiple neighborhoods and commercial areas
• Railway Junction Advantage: Katihar's status as a railway hub brings consistent movement of inter-district visitors
• Cost-Effective Pricing: Competitive monthly rental offering good value for sustained local brand building
• Mixed Audience Profile: Reaches diverse demographics from students to business owners

Campaign Suggestions

• Launch campaigns for regional FMCG products targeting the northeastern Bihar consumer base
• Promote banking schemes and insurance products with simple, trust-building visuals
• Advertise educational institutions and competitive exam coaching centers during admission seasons
• Showcase real estate projects in and around Katihar with clear contact information
• Run telecom offers and data pack promotions with bold, eye-catching graphics designed for quick viewing

Important Note

The traffic volume, footfall figures, and weekly unique reach estimates provided are approximate calculations based on the surrounding locality characteristics and typical patterns for similar urban roads in tier-3 cities. These are not direct measurements of the Unipole's actual performance. Reliable public traffic measurement data is unavailable for this specific location.