Overview

This 30 ft × 25 ft non-lit hoarding is located on GST Road near Pottheri, positioned strategically near SRM Institute of Science and Technology and along the route towards Mahindra World City. GST Road (Grand Southern Trunk Road/NH 45) is a major national highway corridor in Tamil Nadu, connecting Chennai to southern districts and serving as a critical artery for industrial, educational, and commercial traffic. The hoarding's proximity to SRM—one of South India's largest private universities—and the emerging industrial hub of Mahindra World City makes this a high-impact advertising location.

Location Highlights

The hoarding is situated in Pottheri, Chengalpattu district, approximately 45–50 km south of Chennai city center. This stretch of GST Road experiences consistent movement of students, faculty, industrial workers, logistics vehicles, and intercity travelers. SRM Institute, located nearby, hosts over 40,000 students and thousands of staff, generating significant daily movement. Mahindra World City, an integrated business city approximately 10–12 km ahead, houses manufacturing units, IT companies, and residential townships, contributing to steady commuter traffic. The area also features educational institutions, residential developments, budget hotels, and roadside commercial establishments catering to the highway corridor.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: 45,000–75,000 vehicles/day

This section of GST Road carries a high volume of mixed traffic including private cars, two-wheelers, college buses, industrial transport vehicles, and long-distance commercial trucks.

Estimated Daily Footfall: 3,000–8,000 pedestrians/day

Pedestrian activity near the hoarding includes students commuting to SRM campus, local residents, and workers from nearby establishments. Footfall is moderate compared to urban centers but consistent throughout the week.

Peak Activity Periods:

• 7:30 AM–9:30 AM (morning college and work commute)
• 5:00 PM–7:30 PM (evening return traffic)
• Steady flow throughout weekdays due to industrial and educational activity

Primary Audience: College students (18–25 years), young professionals, industrial employees, daily commuters between Chennai and Chengalpattu, intercity travelers, and logistics personnel.

Advertising Potential: The hoarding benefits from its position on a major national highway with high dwell time during peak hours, proximity to a large student population, and visibility to industrial workforce traveling to Mahindra World City and nearby zones.

Hoarding Specifications

• Dimensions: 30 ft (W) × 25 ft (H)
• Total Display Area: 750 sq ft
• Monthly Rental Price: ₹1,10,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: High visibility to northbound and southbound traffic on GST Road
• Suitable Advertisement Size: Full hoarding coverage recommended for maximum impact

Best Suited For

Educational institutions and coaching centers, smartphone and electronics brands, e-commerce platforms, FMCG products, automotive brands, online learning platforms, banking and financial services, real estate projects along the southern corridor, logistics and industrial services, and youth-focused lifestyle brands.

Why Choose This Hoarding?

• Located on GST Road (NH 45), a major national highway with continuous traffic flow
• Proximity to SRM Institute, providing exposure to over 40,000 students and academic community
• Strategic position on the route to Mahindra World City, capturing industrial and professional commuter audience
• High repetition value for daily commuters traveling between Chennai and southern districts
• Large display area (750 sq ft) ensures strong visual presence on the highway
• Suitable for long-term brand building campaigns targeting educated, young, and professional demographics

Campaign Suggestions

• Launch campaigns for educational programs, certifications, and skill development courses targeting students and young professionals
• Promote smartphone launches, electronics, and gadget offers appealing to the tech-savvy student population
• Advertise real estate projects and residential developments along the Chennai–Chengalpattu corridor
• Highlight automotive brands and two-wheeler launches aimed at young buyers and daily commuters
• Run campaigns for e-commerce sales, fashion brands, and lifestyle products resonating with college-going audiences

Important Note

The estimated daily vehicle traffic (45,000–75,000), footfall (3,000–8,000), and weekly unique reach figures provided are approximate estimates based on the characteristics of the surrounding locality along GST Road near SRM and Mahindra World City. These are not measured statistics specific to this hoarding. Reliable public traffic measurements for this exact location are unavailable. Actual reach may vary based on seasonal patterns, road conditions, and local developments.