Overview

This 25 ft × 30 ft hoarding is positioned along the Moulivakkam towards Porur corridor in Chennai, Tamil Nadu. This route connects two prominent suburban localities and serves as a vital connector for commuters traveling between residential neighborhoods and the bustling commercial zones of Porur. The location benefits from steady traffic movement throughout the day, making it suitable for brands targeting middle-income families, professionals, and local shoppers.

Location Highlights

Moulivakkam is a developing residential locality in West Chennai, while Porur is a major commercial and residential hub known for its shopping centers, hospitals, educational institutions, and IT connectivity. The road linking these areas is part of the inner suburban network and experiences consistent vehicular movement from residents commuting to workplaces, schools, markets, and healthcare facilities. Approximate estimates suggest the surrounding area has moderate commercial density with residential dominance, supported by proximity to Porur Lake, SDAT-Porur, and major retail zones. The locality may experience increased footfall during morning and evening commute hours.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 25,000–45,000 vehicles/day along this connector road, primarily comprising two-wheelers, cars, and auto-rickshaws.

Estimated Daily Footfall: Typical pedestrian movement in this locality is likely to be 3,000–8,000 people/day, including local residents, shoppers, and commuters.

Peak Activity Periods: The surrounding locality may experience peak traffic during 7:30 AM–10:00 AM and 5:30 PM–8:00 PM on weekdays, with moderate activity on weekends.

Primary Audience: Middle-income families, working professionals, students, local shoppers, and residents commuting between Moulivakkam and Porur.

Advertising Potential: Based on the area's commercial profile, this hoarding offers consistent daily exposure to a suburban audience with purchasing power focused on retail, education, healthcare, and lifestyle services.

Hoarding Specifications

• Dimensions: 25 ft (W) × 30 ft (H)
• Total Display Area: 750 sq. ft.
• Monthly Price: ₹130,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Moderate to good visibility during daylight hours; limited visibility after sunset due to non-lit setup
• Suitable Advertisement Size: Full-size vertical creative optimized for mid-range viewing distance

Best Suited For

• Retail and FMCG brands
• Real estate projects and housing developments
• Educational institutions and coaching centers
• Healthcare and diagnostic centers
• Banking and financial services
• Local services and home improvement brands

Why Choose This Hoarding?

• Positioned on a key suburban connector route between Moulivakkam and Porur
• Captures daily commuter traffic and local residential audience
• 750 sq. ft. display area provides ample space for clear brand messaging
• Competitive pricing for West Chennai suburban corridor
• Ideal for brands targeting middle-income suburban households
• Long dwell time during peak traffic hours enhances message retention

Campaign Suggestions

• Launch promotions for retail brands targeting suburban families
• Real estate campaigns for upcoming residential and villa projects
• Educational institution admissions and course advertisements
• Healthcare service awareness and diagnostic offers
• Banking products such as home loans, personal loans, and savings schemes
• Local service providers including home appliances, interior design, and repair services

Important Note

All traffic, footfall, and reach figures mentioned are approximate estimates for the surrounding locality based on typical suburban connector road profiles in Chennai. These are not measured statistics of the hoarding itself. Reliable public measurements are unavailable. Advertisers are encouraged to conduct independent assessments for campaign planning.