Overview

This 40 ft × 30 ft non-lit hoarding is located on Anjapir Road in Hajipur, Bihar, facing the main town area. Hajipur serves as the headquarters of Vaishali district and is strategically positioned across the Ganges from Patna, making it a key transit and commercial hub in northern Bihar. The hoarding offers advertisers a cost-effective opportunity to reach local commuters, shoppers, and intercity travelers navigating this busy urban corridor.

Location Highlights

Anjapir Road is a significant urban artery in Hajipur, connecting residential neighborhoods with the town's commercial center. The area experiences consistent daily activity from local residents, students, shoppers, and business commuters. Hajipur is known for its agricultural trade (especially bananas), small-scale industries, and its proximity to Patna via the Mahatma Gandhi Setu. The locality around Anjapir Road features a mix of retail shops, educational institutions, local markets, and residential colonies. The road serves as a primary route for intra-city movement, ensuring steady visibility throughout the day.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 8,000–18,000 vehicles/day, comprising two-wheelers, auto-rickshaws, cars, cycle-rickshaws, and light commercial vehicles typical of a district town's busy urban road.

Estimated Daily Footfall: The surrounding locality may experience 2,000–6,000 pedestrians/day, including shoppers, students, and local residents moving between residential areas and commercial zones.

Peak Activity Periods: Traffic volumes are typically highest during 7:30 AM–10:00 AM and 5:00 PM–8:00 PM on weekdays, with sustained activity during market hours on weekends.

Primary Audience: Local families, students, daily commuters, small business owners, shopkeepers, agricultural traders, and intercity travelers.

Advertising Potential: The hoarding's large size and positioning on a main urban road make it suitable for brands targeting middle-income households and local consumers. The non-lit format works well for campaigns emphasizing sustained brand presence and local market penetration.

Hoarding Specifications

• Dimensions: 40 ft (Width) × 30 ft (Height)
• Total Display Area: 1,200 sq ft
• Monthly Price: ₹14,400
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Clear frontal visibility to traffic moving toward Hajipur town center
• Suitable Advertisement Size: Full-size vinyl or flex prints optimized for daylight viewing

Best Suited For

• Consumer goods (FMCG, packaged foods, beverages)
• Mobile and electronics brands
• Banking and microfinance institutions
• Educational institutions and coaching centers
• Agricultural products and fertilizers
• Local retail and e-commerce platforms
• Healthcare and diagnostic services
• Real estate and housing projects

Why Choose This Hoarding?

• Large display area (1,200 sq ft) ensures high creative impact and message clarity
• Positioned on a major urban road in Hajipur's commercial zone for consistent daily exposure
• Cost-effective monthly rate ideal for sustained local brand-building campaigns
• Reaches a diverse local audience including families, students, and business commuters
• Proximity to Patna allows visibility to intercity travelers and regional audiences
• Suitable for daylight campaigns targeting active market hours and commuter flow

Campaign Suggestions

• Launch campaigns for FMCG brands targeting household consumers in Vaishali district
• Promote banking services, loans, and insurance products to local businesses and families
• Advertise educational institutions, skill development programs, and coaching centers
• Announce new retail store openings, seasonal sales, and local e-commerce offers
• Publicize healthcare services, diagnostic centers, and wellness products for community outreach

Important Note

The estimated daily vehicle traffic (8,000–18,000 vehicles/day), pedestrian footfall (2,000–6,000/day), and weekly unique reach (74,250 individuals) are approximate estimates for the surrounding Anjapir Road locality in Hajipur. These figures are based on typical urban road activity patterns in district towns and are not direct measurements of this specific hoarding's viewership. Reliable public traffic measurement data for this location is unavailable. Actual audience exposure may vary based on seasonal factors, local events, and commuter patterns.