Overview

This 30×30 ft non-lit hoarding is located in the Dighi area of Hajipur, Bihar. Positioned along a well-traveled route in this growing urban locality, the hoarding provides consistent visibility to local commuters, shoppers, and residents. Hajipur serves as the district headquarters of Vaishali and is an important commercial and educational hub in northern Bihar, making this location suitable for brands targeting middle-class families, students, and small business communities.

Location Highlights

Dighi is a residential-cum-commercial locality in Hajipur, situated close to the city's main market areas and educational institutions. The area experiences moderate daily traffic from local residents, students commuting to schools and colleges, and shoppers visiting nearby commercial establishments. Hajipur is well-connected to Patna via NH-19 and the Mahatma Gandhi Setu, one of India's longest river bridges, making it a transit point for intercity travelers. The locality's proximity to wholesale markets, agricultural trade centers, and small-scale industries contributes to steady footfall throughout the day.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: Approximate estimates suggest 8,000–18,000 vehicles/day, including two-wheelers, auto-rickshaws, cars, and commercial vehicles.

Estimated Daily Footfall: The surrounding locality may experience 2,000–6,000 pedestrians/day, primarily local residents, students, and market visitors.

Peak Activity Periods: Morning hours (8:00 AM–10:00 AM) see increased movement due to school and office commutes, while evenings (5:00 PM–8:00 PM) witness higher activity as residents return home and visit local shops.

Primary Audience: Middle-class families, students, local traders, shoppers, and daily commuters within Hajipur and nearby villages.

Advertising Potential: This location is ideal for brands focused on building regional awareness in a Tier-3 city environment. The consistent local traffic makes it suitable for long-term brand recall campaigns targeting everyday consumers.

Hoarding Specifications

• Dimensions: 30 ft (Width) × 30 ft (Height)
• Total Display Area: 900 sq ft
• Monthly Price: ₹10,800
• Property Type: Hoarding
• Lighting: Non-Lit (daytime visibility only)
• Visibility: Clear sightlines for traffic moving through the Dighi locality
• Suitable Advertisement Size: Large-format vinyl or flex prints designed for 30×30 ft display

Best Suited For

• Regional FMCG brands (biscuits, edible oils, tea, personal care)
• Local educational institutions and coaching centers
• Retail chains and local hypermarkets
• Mobile network operators and digital payment platforms
• Healthcare services, diagnostic labs, and pharmacies
• Banking and microfinance institutions
• Real estate developers promoting local housing projects

Why Choose This Hoarding?

• Affordable Entry Point: Monthly rate of ₹10,800 makes this accessible for small and medium-sized businesses targeting regional markets
• Large Display Area: 900 sq ft provides ample space for impactful visuals and clear messaging
• Strategic Tier-3 Location: Positioned in a growing urban center with strong local commerce and educational activity
• Consistent Local Exposure: Steady daily traffic from residents and commuters ensures repeated brand visibility
• Suitable for Regional Campaigns: Ideal for brands building awareness in Bihar's district-level markets

Campaign Suggestions

• Launch regional FMCG products with bold, simple visuals and local language messaging
• Promote educational institutions, skill development programs, or entrance exam coaching centers
• Advertise retail offers, seasonal sales, or local store openings
• Run government-sponsored awareness campaigns on health, sanitation, or financial inclusion
• Promote mobile recharge offers, digital wallets, or banking services targeting Tier-3 audiences

Important Note

The traffic volume, footfall, and weekly unique reach figures provided are approximate estimates for the surrounding Dighi locality in Hajipur. These are not measured statistics specific to this hoarding. Reliable public measurements for such locations are typically unavailable. Actual audience exposure may vary based on seasonal patterns, local events, and changing traffic conditions.