Overview

This 20 ft × 20 ft hoarding is located at Kandarpur Fac CTC along the National Highway near Paradip, Odisha. Positioned on a key highway corridor connecting Paradip Port—one of India's major deep-water ports—with inland regions, this location serves a strategic mix of commercial vehicles, industrial workers, port-related traffic, and long-distance commuters. The hoarding offers consistent visibility to a transit-oriented audience traveling between Paradip and surrounding districts.

Location Highlights

Kandarpur lies along the NH-5A/NH-16 corridor approaching Paradip, a critical industrial and port city in Jagatsinghpur district. The area is characterized by moderate commercial and industrial activity, with nearby establishments related to logistics, manufacturing, and port operations. The surrounding locality includes residential settlements, small commercial clusters, and service centers catering to highway travelers. While not a dense urban center, the location benefits from steady vehicular movement due to its proximity to Paradip Port and industrial zones.

Reliable public measurements for this specific stretch are unavailable, but approximate estimates suggest the locality experiences consistent traffic throughout the day, with peaks during industrial shift timings and port-related logistics operations.

Traffic & Footfall Insights

Estimated Daily Vehicle Traffic: 12,000–28,000 vehicles/day

The NH stretch near Kandarpur typically sees moderate to moderately high traffic, including commercial trucks, private vehicles, and two-wheelers. Traffic volume is influenced by port operations, industrial shifts, and intercity travel.

Estimated Daily Footfall: 800–2,500 pedestrians/day

Pedestrian activity is modest, primarily comprising local residents, industrial workers, and small-scale vendors near highway stops.

Peak Activity Periods:

• 6:00 AM–9:00 AM (morning commute, industrial shift changes)
• 5:00 PM–8:00 PM (evening return traffic, logistics movement)

Primary Audience: Industrial workers, truck drivers, port employees, intercity commuters, local residents, and logistics personnel.

Advertising Potential: Suitable for brands targeting highway travelers, industrial workforce, B2B services, logistics companies, and regional consumer products. The non-lit nature limits nighttime visibility but ensures cost-effective daytime reach.

Hoarding Specifications

• Dimensions: 20 ft (Width) × 20 ft (Height)
• Total Display Area: 400 sq. ft.
• Monthly Price: ₹12,000
• Property Type: Hoarding
• Lighting: Non-Lit
• Visibility: Moderate to good during daylight hours; suitable for highway-facing campaigns
• Suitable Advertisement Size: Medium to large format graphics with bold text for highway-speed readability

Best Suited For

• Logistics and transport services
• Industrial equipment and machinery
• Automotive brands (trucks, commercial vehicles)
• B2B services (ports, warehousing, manufacturing)
• Regional FMCG and consumer brands
• Banking and financial services
• Fuel stations and highway amenities

Why Choose This Hoarding?

• Strategic position on the Paradip National Highway corridor with steady industrial and commercial traffic
• Reaches a mix of port employees, industrial workers, and intercity commuters
• Cost-effective monthly rate of ₹12,000, offering strong value for regional campaigns
• Consistent daytime visibility to highway travelers and logistics operators
• Suitable for B2B and B2C brands targeting Odisha's industrial heartland

Campaign Suggestions

• Promote logistics, warehousing, and freight services targeting commercial vehicle operators
• Advertise automotive products, spare parts, and commercial vehicle financing
• Highlight regional FMCG brands, snacks, and beverages for highway travelers
• Build brand awareness for banking, insurance, and financial services in industrial areas
• Showcase fuel stations, rest stops, and highway amenities

Important Note

The traffic, footfall, and reach figures provided are approximate estimates for the surrounding locality based on typical highway and industrial area characteristics. These are not measured statistics specific to this hoarding. Actual visibility and audience exposure may vary based on exact placement, road conditions, and seasonal factors.